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Peta Ashworth – CCS Public Engagement – Presentation at the Global CCS Institute Members’ Meeting: 2011
1. Findings from CCS social research
Peta Ashworth,
Group Leader, Science into Society, CESRE
Presentation to GCCSI Members Meeting 4th October, 2011
2. Acknowledgements
• My team at CSIRO
• Sarah Wade: Wade LLC, Washington, USA
• Judith Bradbury, Gretchen Hund: Pacific Northwest National
Laboratory, Battelle, USA
• Sallie Greenberg: University of Illinois, USA
• David Reiner, Olaf Corry: Cambridge University, England
• Simon Shackley & team: University of Edinburgh, Scotland
• Marjolein de best Waldhober & team: ECN, the Netherlands
• Kenshi Itaoka & team: Mizuho Research Institute, Japan
• Edna Einsiedel & team, University of Calgary, Canada
CSIRO. Science into Society Group
4. Conducting social site characterisation
•Stakeholder identification
•Data interpretation and use
• What are the information needs?
• If missing information will seek from those around them,
particularly those with similar views or those they trust
• Frequent misconceptions : understanding of scale, pressure
effects, nature of storage space
• What are the concerns and perceptions?
• Not always technical risks but broader social factors
• What are the best options for outreach and
engagement?
CSIRO. Science into Society Group
6. Some of the findings:
• Focus is still on CCS and how it works, rather
than how it might be made to work
• Transport is the invisible technology
• There is a heavy reliance on climate change
as the sole rationale for justifying CCS
• A large majority of CCS materials is overtly
positive
• The internet and English language remains
the main focus for CCS communication
• The one size fits all approach limits the
usefulness to many groups
CSIRO. Science into Society Group
8. Pertinent project characteristics:
• Historic and economic ties
• Major employer, well paid jobs, support to local economy and tax
base
• Communicating with company employees
• Project hosts present and active in the community well before CCS
project was initiated
• Emphasis on community relations
• Significant experience communicating and working with local
stakeholders with dedicated community relations staff
• Context
• Need for fossil fuels and potential benefits of CCS not in dispute
• Less on climate change but recognition that regulatory constraints
on CO2 could affect business and local economy in the future
• Structure of the project team
• Engagement led by host company
CSIRO. Science into Society Group
9. Key findings:
• Recognise the risks to the project are likely
broader than the technical risks and commit,
up front, to a comprehensive plan to address
them
• Be open respectful and responsive to the
public
• Be proactive in the sense of planning ahead
about issues that could potentially arise
• Prepare for media interactions
• Use appropriate visual aids and analogies to
help communicate concepts to the public and
keep them simple
CSIRO. Science into Society Group
10. More to come
•CCS educational resource materials –
currently being trialled both nationally
and internationally
•Perceptions of CO2 – factors that
influence understanding and
acceptance CCS
•Decision support for defining energy
policy question using ICQ methodology
CSIRO. Science into Society Group
12. Science into Society Group
Peta Ashworth
Group Leader
CSIRO Earth Science and Resource Engineering
Phone: +61 7 3327 4145
Email: peta.ashworth@csiro.au
Thank you
Contact Us
Phone: 1300 363 400 or +61 3 9545 2176
Email: Enquiries@csiro.au Web: www.csiro.au
Editor's Notes
Pilot CCS Education programme4 High schools and feeder primaries 3 half day workshopsTeacher support materials and experimentsFour presentations at Edinburgh International Science FestivalFinal competition at Longannet Power Station