2. WE ARE AWARD-WINNING
FULL SERVICE
CUSTOMER FOCUSED
RESULTS DRIVEN
INNOVATIVE
CREATIVE
COST EFFICIENT
COMMITTED TO YOU

3. WHAT WE DO
ADVERTISING
MARKETING
BRANDING
EDUCATION AND OUTREACH
CREATIVE DEVELOPMENT
EVENT & CONFERENCE PLANNING
GRAPHIC & WEB DESIGN
MARKET RESEARCH
RADIO & TV PRODUCTION
SOCIAL MEDIA
SOLUTIONS EXPERTS

4. OBJECTIVES
 Create awareness of the New Anthony Bowen YMCA
 Create a geo targeted outreach campaign within a 10 block radius
 Generate new members and acquisitions immediately
Deliver a message that resonates for all people in the community
this location will serve
Continue to educate and inspire the community through the legacy of
Anthony Bowman the man and what he stood for
 Implement monthly goals for metrics to insure ROI (Return on investment)

5. CREATIVE WORK

6. COLLATERAL | ENDORSEMENTS | FAITH BASED
OOH I OUTREACH I PR I RADIO I TV
0

7. PRINT ADS | RETAIL ACTIVATION | WEB, DIGITAL & SOCIAL MEDIA | NETWORK RADIO |
APPEARANCES & REMOTES | OOH | INCENTIVES & PRIZES | BRANDING SPOTS |
ENDORSEMENTS

8. RADIO | EVENTS | PRINT | INTERACTIVE | GRASSROOTS | RETAIL ACTIVATION
PRODUCT LAUNCH | ENDORSEMENTS

9. APPROACH
• OOH
• METRO
• BUS SHELTERS
DIGITAL MEDIA
• FACEBOOK
• TWITTER
• INSTAGRAM
• FOURSQUARE
• PINTEREST
• YOUTUBE
• YELP
• INFLUENTIAL BLOGGERS
• COMMUNITY FESTIVALS/EVENTS
• SPONSORED TABLES
• DEMONSTRATIONS DURING EVENTS
• RADIO
• GRASSROOTS
• COMMUNITY AMBASSADORS

10. RECOMMENDATIONS
 PROMOTE NEW LOCATION IN CURRENT LOCATIONS
 GRASSROOTS INITIATIVES
 COMMUNITY AMBASSADORS
 DIFFERENTIATE MESSAGING FROM COMPETITORS
 BRAND AND IDENTITY CONSISTENCY OF COLLATERAL

11. PROJECTED TIMELINE
MAY-JULY
 PR
 SOCIAL MEDIA
 OOH
 GRASSROOTS
 EVENTS
AUG-OCT
RADIO
PRINT
SOCIAL MEDIA