SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
Marriott Hotels
Comfort, Quality and Luxury
Integrated Theme for Client
• New campaign them will utilize the best of
social media: Youtube, Facebook, Myspace,
etc.
Key Components
• Social Media
• TV Spot
• Radio Spot
• PR
• Print Adv in luxury magazines
Metrics of Success
• Marriott is successful!
• Businessmen, the family, You can have lots of
fun at a Marriott hotel:
• Luxury
• Economy
• Business
Budget
• $50M to be spent across Marriott (domestic)
and Marriott International chains of resorts,
spas, and hotels.
More Budget!
• $50M will cover the cost of producing a
pulsing media schedule that involves Radio
and TV spots, and Print advertising.
• PR is free!
Timeline
• Within one year Marriott will have achieved
its goal!
• More customers = happiness at Marriott
Timeline
• Marriott does excellent business year-round,
not dependent on season. Resorts are located
in warm, dry or humid subtropical climates –
so seasons aren’t an issue with luring patrons
and vacationers.
• Marriott International receives consumers
from the host country and all over the U.S. –
year-round. Also not dependent on season.
Timeline
• The domestic chain requires the bulk of the
media budget since the economy hotels in the
Marriott family have major competition.
Marriott loves its consumers!
• Yay!

Weitere ähnliche Inhalte

Ähnlich wie Marriott

Ritz Carlton
Ritz CarltonRitz Carlton
Ritz Carltontarpnasty
 
I Bytes Hospitality Industry
I Bytes Hospitality IndustryI Bytes Hospitality Industry
I Bytes Hospitality IndustryEGBG Services
 
SaudiAirline Marketing plan
SaudiAirline  Marketing planSaudiAirline  Marketing plan
SaudiAirline Marketing planMalik Muhammad
 
I BYTES HOSPITALITY INDUSTRY
I BYTES HOSPITALITY INDUSTRYI BYTES HOSPITALITY INDUSTRY
I BYTES HOSPITALITY INDUSTRYEGBG Services
 
CafeAficionado- Business Overview
CafeAficionado- Business OverviewCafeAficionado- Business Overview
CafeAficionado- Business OverviewRyan Mixon
 
marketing for evil people
marketing for evil peoplemarketing for evil people
marketing for evil peoplezahra -
 
Eric Jacobs - AGM 2019
Eric Jacobs - AGM 2019Eric Jacobs - AGM 2019
Eric Jacobs - AGM 2019PEGcompanies
 
Hotel Mediteran Ulcinj
Hotel Mediteran UlcinjHotel Mediteran Ulcinj
Hotel Mediteran UlcinjSuzana Muja
 
Lesson 6 lec sales and marketing
Lesson 6 lec sales and marketingLesson 6 lec sales and marketing
Lesson 6 lec sales and marketingMervyn Maico Aldana
 
Four Seasons Hotel Campaign
Four Seasons Hotel CampaignFour Seasons Hotel Campaign
Four Seasons Hotel CampaignBethany Nicole
 
Wired concept ppt.pptx(edu)
Wired concept   ppt.pptx(edu)Wired concept   ppt.pptx(edu)
Wired concept ppt.pptx(edu)Faisal Khan
 
Food & Hotel SG Expo April 14 2016
Food & Hotel SG Expo April 14 2016Food & Hotel SG Expo April 14 2016
Food & Hotel SG Expo April 14 2016Michael Kosmas
 
Wyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de SousaWyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de SousaMiguel Guedes de Sousa
 
Wired concept portfolio h s
Wired concept portfolio h   sWired concept portfolio h   s
Wired concept portfolio h shtd123
 
Hit The Deals Portfolio ( Wired Concepts )
Hit The Deals Portfolio ( Wired Concepts ) Hit The Deals Portfolio ( Wired Concepts )
Hit The Deals Portfolio ( Wired Concepts ) Faisal Khan
 
Wired concept portfolio
Wired concept portfolioWired concept portfolio
Wired concept portfoliohtd123
 

Ähnlich wie Marriott (20)

Marriott hotels case study
Marriott hotels case studyMarriott hotels case study
Marriott hotels case study
 
Ritz Carlton
Ritz CarltonRitz Carlton
Ritz Carlton
 
I Bytes Hospitality Industry
I Bytes Hospitality IndustryI Bytes Hospitality Industry
I Bytes Hospitality Industry
 
SaudiAirline Marketing plan
SaudiAirline  Marketing planSaudiAirline  Marketing plan
SaudiAirline Marketing plan
 
Clodging lec lesson 2
Clodging lec lesson 2Clodging lec lesson 2
Clodging lec lesson 2
 
I BYTES HOSPITALITY INDUSTRY
I BYTES HOSPITALITY INDUSTRYI BYTES HOSPITALITY INDUSTRY
I BYTES HOSPITALITY INDUSTRY
 
CafeAficionado- Business Overview
CafeAficionado- Business OverviewCafeAficionado- Business Overview
CafeAficionado- Business Overview
 
Dinesh sharma marriott
Dinesh sharma   marriottDinesh sharma   marriott
Dinesh sharma marriott
 
marketing for evil people
marketing for evil peoplemarketing for evil people
marketing for evil people
 
Eric Jacobs - AGM 2019
Eric Jacobs - AGM 2019Eric Jacobs - AGM 2019
Eric Jacobs - AGM 2019
 
Hotel Mediteran Ulcinj
Hotel Mediteran UlcinjHotel Mediteran Ulcinj
Hotel Mediteran Ulcinj
 
Lesson 6 lec sales and marketing
Lesson 6 lec sales and marketingLesson 6 lec sales and marketing
Lesson 6 lec sales and marketing
 
Four Seasons Hotel Campaign
Four Seasons Hotel CampaignFour Seasons Hotel Campaign
Four Seasons Hotel Campaign
 
Wired concept ppt.pptx(edu)
Wired concept   ppt.pptx(edu)Wired concept   ppt.pptx(edu)
Wired concept ppt.pptx(edu)
 
Food & Hotel SG Expo April 14 2016
Food & Hotel SG Expo April 14 2016Food & Hotel SG Expo April 14 2016
Food & Hotel SG Expo April 14 2016
 
Wyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de SousaWyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de Sousa
 
Wired concept portfolio h s
Wired concept portfolio h   sWired concept portfolio h   s
Wired concept portfolio h s
 
Hit The Deals Portfolio ( Wired Concepts )
Hit The Deals Portfolio ( Wired Concepts ) Hit The Deals Portfolio ( Wired Concepts )
Hit The Deals Portfolio ( Wired Concepts )
 
Wired concept portfolio
Wired concept portfolioWired concept portfolio
Wired concept portfolio
 
Strategic hospitality management
Strategic hospitality managementStrategic hospitality management
Strategic hospitality management
 

Kürzlich hochgeladen

COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfOfficial Mark Daniels
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdfGlenna Glenna
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptxkittustudy7
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersCrazy Sister Marina
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolApostolos Syropoulos
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTime for Sicily
 

Kürzlich hochgeladen (19)

COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of school
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
Mathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo TravellerMathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo Traveller
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and Convenience
 

Marriott

  • 2. Integrated Theme for Client • New campaign them will utilize the best of social media: Youtube, Facebook, Myspace, etc.
  • 3. Key Components • Social Media • TV Spot • Radio Spot • PR • Print Adv in luxury magazines
  • 4. Metrics of Success • Marriott is successful! • Businessmen, the family, You can have lots of fun at a Marriott hotel: • Luxury • Economy • Business
  • 5. Budget • $50M to be spent across Marriott (domestic) and Marriott International chains of resorts, spas, and hotels.
  • 6. More Budget! • $50M will cover the cost of producing a pulsing media schedule that involves Radio and TV spots, and Print advertising. • PR is free!
  • 7. Timeline • Within one year Marriott will have achieved its goal! • More customers = happiness at Marriott
  • 8. Timeline • Marriott does excellent business year-round, not dependent on season. Resorts are located in warm, dry or humid subtropical climates – so seasons aren’t an issue with luring patrons and vacationers. • Marriott International receives consumers from the host country and all over the U.S. – year-round. Also not dependent on season.
  • 9. Timeline • The domestic chain requires the bulk of the media budget since the economy hotels in the Marriott family have major competition.
  • 10. Marriott loves its consumers! • Yay!

Hinweis der Redaktion

  1. Slide 1
  2. Slide 2
  3. Slide 3
  4. Slide 4
  5. Slide 5
  6. Slide 6
  7. Slide 7
  8. Slide 8
  9. Slide 9