Glitzy Media is an India based Digital Marketing Agency offering affordable Google AdWords account management, PPC, CPC, Pay per click, SEM, Online marketing, Digital marketing services and more.

1. GlitzyMediaA Digital Marketing Agency
Objective: Know Pay Per Click (PPC)
Advertising

2. What is PPC
Advertising?
Google Showing their Ads Top,
Bottom and Right Side
 Pay ONLY when your
ads get clicked on the
Web.
 It corners the lion’s
share of marketing
and advertisement
budget of any
business.

3. What does it
achieve?
 Drive Traffic
 Increase Conversion
 Drive business ROI

4. How it works?
 Create highly targeted ad groups. Achieve strong relevancy for your campaigns
in terms of keyword, ad copy and landing page strategy.
 Create unique landing pages with high quality score. Pages with higher quality
score are ranked higher.
 Test and review your campaign. Optimize it. Maintainability is the primary
aspect. A well organized campaign structure saves a lot of headache in the
future.

5. What search engines
should I use?

6. What is cost per acquisition
(CPA)?
How profitable the business marketing campaign is?
A bit Mathematics
CPA= Total advertisement costs/ Number of acquisitions.
Hence, the lower the CPA the higher the margin. CPA is a true reflection of the success or
failure of a PPC campaign.
But reducing CPA while maintaining sales or conversion is challenging, and demands through
analysis based on critical insights.

7. What is Quality Score?
Quality Score, assigned in the 1-10 slot, is an assessment of
the relevancy of your ad copy against the targeted keywords.
Why is it important?
Pages with higher quality score are ranked higher as search
engines find them more relevant to users.

8. How to find Quality Score with
Google AdWords?
Check the quality score as follow:
 Run a keyword diagnosis
 Click the “Campaigns” tab at the top.
 Select the “Keywords” tab.
Note: Click the white speech bubble next to any keyword's status to view
Quality Score. Find ratings for expected click through rate, ad relevance, and
landing page experience

9. What is the Google Display
Network?
It’s a set of content-driven websites that are approved by Google for displaying
PPC ads.
A bit internal bargaining: Google shares its advertisement revenue with partners
or publisher websites for bringing clicks and traffic to its clients.
Benefit: Generally, the cost-per-acquisition is lower than the search engines ads
and different parameters are employed to assess the Quality Score.

10. Feel Free to Ask a Question
Address Details
Building B1,
DLF SEZ Zone Silokhera,
Gurgaon, Haryana
122001
1 855 634 8300,
(FAX) 678-999-2650
email@glitzymedia.com
Website: http://www.glitzymedia.com
Facebook: https://www.facebook.com/GlitzyMedia.DigitalSolutions
Twitter: https://twitter.com/glitzymedia
Google Plus: https://plus.google.com/+Glitzymedia-seo-smo-digitalmarketing-online/

11. Thank You. Hope
to see you
again!