QR Tecnology vqr

Do You Know
Your Audience’s
Passion?

Important Tidbits
This Presentation is the Property of VitreoQR, LLC
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved

Please do not copy, duplicate or distribute this presentation

Portions of this Presentation are Copyright of DENSO Wave and/or
Courtesy of Wikipedia - All other Trademarks are Property of their
Respective Owners

Get a Reader for Your Mobile Device at http://vqr.co/install


The Relationships


VitreoQR Mobile Site
QR Codes®
Everything You Should Know About QR Codes But Didn’t Know to
Ask!

®QR Code is a Registered Trademark of DENSO Wave
Incorporated

The Three Conditions in the World of QR
That You Can Not Control

The Device The OS The Reader App


Lowest Common Denominators for a Successfully
Deployed QR Code Campaign

Compatibility
Security
Mobilization
Analytics

Lowest Common denominator Considerations
ISO Compliance
Low Density
Compatibility = Respect for Quiet Zone
Minimum Print Size

URL Shortening
Security = Data Security
Low Density for QR

Appropriately Sized
Mobilization = Fully Functional
User Agent ID

You Can’t Value What You Don’t Measure
Analytics = Analytics in English
Reach ACTIONABLE Conclusions Easily

GLI Will Advise you and Deliver to these Specific Requirements

So What’s In a QR Code - The Technology

Quiet Zone

Module

Version 2
25 X 25 Modules
Error Correction = “L”
7% Data Loss - 32 Characters
4 Modules of Quiet Zone
REQUIRED


Free QR Code Generators
Are they ISO18004 Compliant??

This one is!!
Created By DENSO
QRDraw Software


The Facts of the ISO Standard for QR Codes

Only DENSO Patented QR Code Generating Applications are Guaranteed to be
Fully Compliant with the ISO Standard.

If you use an On Line and Free QR Code Generator, you ARE NOT Getting an
ISO18004:2006 Compliant QR Code - As a Matter of Fact, You have NO IDEA
what you Actually ARE Getting

• Using QR Codes from these Sites Will Yield a Deployment that May Not Work on
a Significant Number of Mobile Devices - That Would Be YOUR Fault

• If, However, You Create an ISO Compliant QR Code and Deploy it Within the
Definition of the Standard, Should that Code not Work on a Particular Device
That WOULD NOT BE Your Fault


The Only UNIVERSALLY VIABLE QR
Codes you Should Deploy


Error Correction - Level “L”, “M”, “Q” & “H”
Data = http://www.vitreoqr.com/m/ (26 Characters) - Different Error Correction
Levels

Version 2 Version 2 Version 3 Version 4
25 X 25 Modules 25 X 25 Modules 29 X 29 Modules 33 X 33 Modules
Error Correction = “L”* Error Correction = “M” Error Correction = “Q” Error Correction = “H”
7% Data Loss** 15% Data Loss** 25% data Loss** 30% Data Loss**
32 Character Limitation 26 Character Limitation 32 Character Limitation 34 Character Limitation


If Both of these QR Codes Resolve to the Same
Destination, Which One is the Best Choice for Deployment?

Version 1 - 21 by 21 Modules Version 2 - 25 by 25 Modules
441 Modules 625 Modules - 30% Larger
14.5 X 14.5mm Print Size 16.8 X 16.8mm Print Size


EVERY QR Code Created for you Through Great Lakes Integrated is Absolutely
Compliant to the Strictest Definitions of the ISO:18004:2006 Specification

All Codes Are Always Version 1

Full Technical Specifications

No Guessing at Print Sizes

Vector Based, PDF Artwork


Understanding the Expectations of the Typical QR Code User
Especially in the 21 to 44 Year Old Age Brackets

Web Hunting - You Want Something
Surfing the Web is a Casual
Specific and You want it NOW
Experience - Google Delivers what
QR Codes for Immediate Information
IT THINKS you are Looking for
Gratification
Short Attention Span - Seconds
Even Shorter Attention Span - Milliseconds


QR Codes for Marketing vs. QR Codes for Services

QR Codes for SERVICES
QR Codes for Marketing
Blue Ocean - Plenty of Room for Profit
Shark Infested Red Ocean
MSDS - Instructions - Upgrades
You HAVE to be There
Valuable Information Wrapped in a
Marketing Blanket


QR Codes for Marketing vs. QR Codes for Services

Desktop Web Site
Mobile Site Delivers the Same
SERVICES Information but

QrPageRip has a Revenue Component
Through Advertising


Direct QR Codes

No Control
No Flexibility
Limited Shelf Life

http://vitreoqr.com/m


Indirect QR Codes

Code
Management
Solution

http://vqr.co/tsaexp


The Benefits of Indirect QR Codes
Control Secure Hosting
Flexibility SAS 70 Compliance
Security Backed Up
Shelf Life Guaranteed Privacy

http://vqr.co/tsaexp

( )
( ) Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved

http://www.ilovemydomainalot.com http://byt.ly/1A http://www.ilovemydomainalot.com

Redirect
Should Go
to

Redirect
to

www.sthumphen.com

QR Codes and Security - URL Shortening Services

Disaster in the Making


kxk.me = Montenegro
link.in = India
tiny.cc = Cacos Islands bit.ly = Libya
fly2.ws = Samoa

While these URL Shortening Services MAY in fact be Legitimate, You Still Don’t Know
Who they are or What May Happen with your Data - YOU HAVE NO AGREEMENT WITH
THESE PEOPLE and your data is at their mercy
These Services were Built with a Focus on Social Media - Twitter, Facebook, LinkedIn &
MySpace - not for Mission Critical Corporate, Government, Educational or Institutional
Data Deployment - This is NOT the case with VQR.CO - We Built Our Engine
Specifically for QR and Security
• Their Privacy Policies, if they even Exist and are Enforced, DO NOT Address the
Concerns, Needs and Requirements for Mission Critical Data Security - Your data
privacy is Guaranteed with GLI through VitreoQR
• ICANN - Internet Corporation for Assigned Names and Numbers Allows Governments
Control their own Domains - Do You Trust Libya?
• Google Goo.gl - They Already Know Too Much About You as it is and their site has
already been hijacked by hackers to deliver malware through QR Codes into the Mobile
Space.


Mobilize Your Content
If you Don’t, it’s a Brand Damaging Experience in
the Eyes of your Customer

DON’T DO Do This
THIS!!!


NEWS - Branded QR Codes

Branding Like this Takes
away from the QR Code
Data
This approach takes
advantage of ECC Levels
While this works it isn’t
the best approach to
branding a QR Code


NEWS - Branded QR Codes


Newly Released LogoQ from DENSO


Q&A
Customers Deserve

For more information or to schedule a one-
on-one meeting call your Great Lakes
account executive at 216-634-5120 or email
rfirst@gll.com

QR Tecnology vqr

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