The PDF of my speech at PICNIC 2009 in Amsterdam, see http://www.picnicnetwork.org/page/53112/en Key points:
* Social Networks are the Next Broadcasters
* The world's OS is changing: from closed to open
* What does a Social OS look like?
* Copyright Gridlock
* The global social brain
* Socially augmented reality
* The extreme reputation economy... and much more
11. Open....is a real challenge
The Desire for Control is ingrained in
our genes, our lives, our education
Open can mean out-of-control & chaotic
Openness can create risk.
Open may feel unsafe.
The Degree of Openness
and your Revenue Growth Rate
will be directly related
11
12. Guess what:
Anything ‘Social’
must be
Open.
12
21. Extreme Reputation Economy
The absence of accurate,
real-time and verified data
about you or your business
may soon mean that you
virtually don’t exist
21
37. The Future of Social Media
Abundance of... Scarcity of....
Many new Products &
Trusted Opinions
Services
ConTEXT &
Content
Trusted Filters
Connectivity Private Spaces
Human Ingenuity &
Machine Intelligence
Creativity
Numbers of
Actual Relationships
‘Connections’
37
40. About Social Media Monetization
• Behavior, habit & culture changes
always come first
• Monetization is a possible
consequence (not a starting point)
• Every large and engaged
audience can be turned into
money. Source: Morgan Stanley Conference 2009
40
42. Thanks for listening!
• email me at gerd@mediafuturist.com
• twitter.com/gleonhard
• facebook: gleonhard
• more presentations at
www.mediafuturist.com
42