My presentation on The Future of Radio, at Lisbon RTP Conference

1. The Future of Radio
Presentation by Gerd Leonhard
@
Futurist (Media & Communications)
CEO of The Futures Agency
Author & Think-Tank Leader
www.mediafuturist.com
twitter.com/gleonhard
Gerd Leonhard Media Futurist / The Futures Agency

2. A hurricane is approaching Broadcasters...
Ubiquitous, fast,
cheap, mobile
broadband
Ultra-cheap connectivity
yet powerful
smart-phones and
mobile devices
Gerd Leonhard Media Futurist / The Futures Agency

3. Habits are changing very fast, indeed
Gerd Leonhard Media Futurist / The Futures Agency

4. Digital Content: Access not Copy. Streams not downloads.
Gerd Leonhard Media Futurist / The Futures Agency

5. This trend will have huge impact on what
‘Radio’ will mean in the very near future
Gerd Leonhard Media Futurist / The Futures Agency

6. Tablet Computers & Mobile Devices are also...
Radios and TVs
Gerd Leonhard Media Futurist / The Futures Agency

7. “Broadcast Culture”
Gerd Leonhard Media Futurist / The Futures Agency

8. “Broadband Culture”
Gerd Leonhard Media Futurist / The Futures Agency

9. Now in the car, too: limitless choice, deep
personalization, for free, anytime, anywhere
≈ 60 Million users (U.S.)
Gerd Leonhard Media Futurist / The Futures Agency

10. Yes: the car was the last safe place for Radio
Gerd Leonhard Media Futurist / The Futures Agency

11. Broadcasters must add interactive and on-
demand functionalities and full archive access
Gerd Leonhard Media Futurist / The Futures Agency

12. The Future of Radio is on Mobile Devices
Gerd Leonhard Media Futurist / The Futures Agency

13. Social Networks are going mobile, and will become
Broadcasters
Gerd Leonhard Media Futurist / The Futures Agency

14. Consumer 2.0 s u m andrnow!
C o n is here e
Gerd Leonhard Media Futurist / The Futures Agency

15. And it’s not just the kids...!
Gerd Leonhard Media Futurist / The Futures Agency

16. Context: The Music Industry is going through a radical transformation
Gerd Leonhard Media Futurist / The Futures Agency

17. Gerd Leonhard Media Futurist / The Futures Agency

18. So what role does Radio play in the Future?
Gerd Leonhard Media Futurist / The Futures Agency

19. The Filter (Radio:) is
just as important as the coffee
Gerd Leonhard Media Futurist / The Futures Agency

20. It’s no longer about “getting it all”
Gerd Leonhard Media Futurist / The Futures Agency

21. It’s no longer about the ‘how’ but the ‘what’
Gerd Leonhard Media Futurist / The Futures Agency

22. Not (just) volume but context and relevance
Gerd Leonhard Media Futurist / The Futures Agency

23. In the digital battle for attention,
those that are and remain relevant will succeed
Gerd Leonhard Media Futurist / The Futures Agency

24. Fragmentation of listeners will also require
fragmention of programs and offerings
Gerd Leonhard Media Futurist / The Futures Agency

25. It is no longer just access that matters - it’s
Selection. Relevance. Context. Sense-Making.
Gerd Leonhard Media Futurist / The Futures Agency

26. This is the ‘Broadcast Business’ ... really
Gerd Leonhard Media Futurist / The Futures Agency

27. It’s not mere access, volume and
abundance that will win -
It’s relevance and trust.
Gerd Leonhard Media Futurist / The Futures Agency

28. But...
Gerd Leonhard Media Futurist / The Futures Agency

29. ...you must add unique values all the time
Gerd Leonhard Media Futurist / The Futures Agency

30. Meet one of your biggest rivals
Gerd Leonhard Media Futurist / The Futures Agency

31. Survival Stragety Example: National Public Radio (NPR)
Gerd Leonhard Media Futurist / The Futures Agency

32. Open and Networked Systems: the key to survival.
Gerd Leonhard Media Futurist / The Futures Agency

33. Broadcasting 2.0 means using ‘best device available’
Gerd Leonhard Media Futurist / The Futures Agency

34. Radio 2.0: make use of a all available platforms
Gerd Leonhard Media Futurist / The Futures Agency

35. Music in the Cloud is finally becoming a reality
Gerd Leonhard Media Futurist / The Futures Agency

36. Radio 2.0 requires a standardized, public
license for the use of Music on the Internet
Gerd Leonhard Media Futurist / The Futures Agency

37. Your window of opportunity is open for another 2-3 years.
Gerd Leonhard Media Futurist / The Futures Agency

38. Thanks for your time.
gerd@mediafuturist.com
@gleonhard on Twitter, Facebook, Youtube
Videos at www.gerdtube.net
iPhone / Android app: Media Futurist
Gerd Leonhard Media Futurist / The Futures Agency