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The Future of IPR and Copyright (presentation at TedX NewStreet London)

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This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.

Veröffentlicht in: Business, Technologie
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The Future of IPR and Copyright (presentation at TedX NewStreet London)

  1. 1. The Future of Intellectual Property and Copyright Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  2. 2. In a truly connected world, which ideas will still be exclusively ours?
  3. 3. In a truly inter-connected world, ownership can no longer remain as exclusive and as linear as before.
  4. 4. The future is not about Protection but about Engagement Image licensed from Sevensheaven.nl
  5. 5. In digital-native media, ownership already has a radically different meaning
  6. 6. Our technology is leaping... but our laws are not
  7. 7. A disconnected society: Broadcast Culture
  8. 8. It used to be... Control & Scarcity = Money
  9. 9. But in a connected world, almost everything we create will be a Remix
  10. 10. Source: nytimes.com
  11. 11. As creators, most of us don’t monetize ownership as much as we monetize audience - it’s not about Protection but Attraction
  12. 12. However, as middlemen and industries, we monetize Friction, Scarcity, Timing, Packaging...
  13. 13. This is a wicked problem
  14. 14. Maybe ‘selling copies’ was just a window...? Gerd Leonhard Media Futurist / The Futures Agency
  15. 15. Property = Paper Value = Embodiment Scarcity = Money
  16. 16. Property: Device & Access Value: in Aggregation Scarcity: of Attention
  17. 17. The ‘More Locks’ approach: just being there will mean you are guilty
  18. 18. But consumers don’t accept ‘my way or the highway’ - schemes any longer Source: Gizmodo.com
  19. 19. The balance is off. Source: PaidContent.org
  20. 20. Attempts at increasing control while the world keeps getting more connected will fail spectacularly
  21. 21. A hyper-connected society: Broadband Culture
  22. 22. A world where data and digital goods drastically increase in value while many physical goods decline
  23. 23. And the copying won’t stop with digital goods.... Source: http://www.flickr.com/people/robot-vs-monkey/
  24. 24. We are headingWarp-Speed towards Access & Usage Rights
  25. 25. The Future: Access and Usage, not ‘Copy’. Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. This is a development we can’t renegotiate
  27. 27. WIPO on the purpose of copyright: 1) Encourage a dynamic creative culture 2) Return value to creators so that they can lead a dignified economic existence 3) Provide widespread, affordable access to content for the public Gerd Leonhard Media Futurist / The Futures Agency
  28. 28. Copyright 1.0: the Statute of Anne (UK, 1709) Source: Wikimedia Gerd Leonhard Media Futurist / The Futures Agency
  29. 29. How about a Statute of Tim? (Tim Berners-Lee aka TimBL) Source: Wikimedia
  30. 30. We must re-think permissions and standards, strike new balances for a connected world, and monetize usage & engagement - not copies Source: Ars Electronica 2008
  31. 31. Let’s gather some of the brightest people and create a new “Statue of Tim” Gerd Leonhard Media Futurist / The Futures Agency
  32. 32. www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency

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