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Exponential
Societal
Changes
The end of ‘going online’ is near: connectivity, and
information becomes like water or electric power
Social-Local-Mobile (SoLoMo) + Big Data + Cloud +AI
Image of BP platform via US Coast Guard
Data is quickly becoming more valuable than Oil.
BRICs / CIVETS / MINTS: digital transformation will be even faster,
expect a series of leaps that are not feasible in US / EU
Twitter: @gleonhard
1 2 4 8 16 32 64
“How does a person go broke? Gradually, then suddenly”
Ernest Hemingway
How many components of your business are
digitally contestable ?
Previously closed/walled businesses that have been cracked
open by ‘great tech and smart people’: HR, Banking…
How can your company become an
‘Exponential Organization’ ?
Emotional Intelligence
Subjective Reasoning
Social Intelligence
Imagination
Negotiation
Questioning
Empathising
Storytelling
Connecting
Creativity
Design
http://www.flickr.com/photos/bobsfever/
7034556759/in/photostream/
“Machines are for answers, humans are for questions”
(Kevin Kelly)
The end of silos: time to
innovate beyond the core!
Photo by iamos - http://flic.kr/p/5uUFSo
Media pre SoLoMo: provide mousetraps for advertisers
Massive gains in Marketing Intelligence
driven by Big Data, SoLoMo, AI, NUI
Ubiquitous low-cost connectivity will bring…
Even more market fragmentation
Less mass-markets, more hits in niches
Brands can increasingly ‘go direct’
Big Data moves centre-stage
Privacy is major concern #datawars
Digital hyper-efficiency everywhere
Digitally-native disruption abounds
Even more market fragmentation
Less mass-markets, more hits in niches
Brands can increasingly ‘go direct’
Big Data moves centre-stage
Privacy is major concern #datawars
Digital hyper-efficiency everywhere
Digitally-native disruption abounds
Broadcasting meets Broadbanding:
First the Medium, then the Message, too!
Social Media-Telecom-
eCommerce-Broadcasters
Facebook is paying more than double its annual revenue for a chat
program that has little revenue. The purchase price is slightly more than
the market value of Sony Corp. "Facebook is the leading global social-
sharing utility. Now, it has a significant opportunity to be the leading
global communications utility," RBC Capital Markets said in a note.
Image of BP platform via US Coast Guard
Interaktion before transaction: the future of marketing
What happened to media will also happen
to other sectors: digital hyper-efficiency
When content becomes disembodied…Source: TheAtlantic.com
‘New Generatives’ become crucial
Increasing
Scarcity
inside
Increasing
Abundance
outside
“We give the greatest subjective value
to things that are relatively scarce”
(Ronald Inglehart)
Broadcast &
Print
Cable &
Satellite
The evolution of content, media and
entertainment
Cloud
(+ social
+ mobile)
Films, TV, Music, Print: from Unit
Economy to Access Economy
The Future is OTT. Liquidity. Relevance.
“Software is eating the world” (Marc Andreessen)
Inevitable transfer of value from traditional companies to software companies
Global Paradigm Shift in Marketing | Advertising | Public Relations | Branding
=
Wearable computing will likely become as common as smart phones
Moto 360 Android / Google
Google Now is only the very tip of the AI iceberg: automation,
real-time data, inter-connectivity, technology in the background,
NUIs / voice / gesture control, intelligent digital assistants…
Google Now via Youtube
The automation of everything?
The automation of jobs: huge changes are imminent
Live demo of Quartz interactive graphic http://qz.com/202312/is-your-job-at-risk-from-robot-labor-check-this-handy-interactive/
If Advertising is ‘entertainment that shapes culture’ can it be ‘automated’ ?
Works for ‘data’ but not for ‘in-between-the-data’
Businesses must become extremely data-smart & technologically super-intelligent
- and even more extremely human
In a recent lecture at Harvard University neuroscientist Jeff Lichtman, who is attempting to
map the human brain, has calculated that several billion petabytes of data storage would be
needed to index the entire human brain. The Internet is currently estimated to be 5 million
terabytes (TB) of which Google has indexed roughly 200 TB or just .004% of its total size.
http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950
Trading personal data for a few coupons, digital ‘friends’
or a cool app is no longer as appealing to ‘consumers’
Time, relevance, value, privacy will matter more than ‘free’
http://wattsupwiththat.com/2008/12/21/jim-hansens-agu-presentation-hes-nailed-climate-forcing-for-2x-co2/
Total digitization, ubiquitous connectivity, machine
intelligence and very very big data will require new
norms, rules and markets - and new social contracts
Image of BP platform via US Coast Guard
Algorithm ‘Humarithm’☯
Social Local Mobile (SoLoMo)
Connected Everything (IoT)
‘Software is eating the world’
Intelligent, Learning Machines
Digital Assistants and AI
Big Data in all Business ProcessesVia IBM on Youtube

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Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

  • 1. Clip via IBM / Youtube Exponential Societal Changes
  • 2.
  • 3. The end of ‘going online’ is near: connectivity, and information becomes like water or electric power Social-Local-Mobile (SoLoMo) + Big Data + Cloud +AI
  • 4.
  • 5. Image of BP platform via US Coast Guard Data is quickly becoming more valuable than Oil.
  • 6.
  • 7. BRICs / CIVETS / MINTS: digital transformation will be even faster, expect a series of leaps that are not feasible in US / EU Twitter: @gleonhard
  • 8. 1 2 4 8 16 32 64 “How does a person go broke? Gradually, then suddenly” Ernest Hemingway
  • 9. How many components of your business are digitally contestable ?
  • 10. Previously closed/walled businesses that have been cracked open by ‘great tech and smart people’: HR, Banking…
  • 11. How can your company become an ‘Exponential Organization’ ?
  • 12. Emotional Intelligence Subjective Reasoning Social Intelligence Imagination Negotiation Questioning Empathising Storytelling Connecting Creativity Design
  • 14. The end of silos: time to innovate beyond the core!
  • 15. Photo by iamos - http://flic.kr/p/5uUFSo Media pre SoLoMo: provide mousetraps for advertisers
  • 16. Massive gains in Marketing Intelligence driven by Big Data, SoLoMo, AI, NUI
  • 17. Ubiquitous low-cost connectivity will bring… Even more market fragmentation Less mass-markets, more hits in niches Brands can increasingly ‘go direct’ Big Data moves centre-stage Privacy is major concern #datawars Digital hyper-efficiency everywhere Digitally-native disruption abounds Even more market fragmentation Less mass-markets, more hits in niches Brands can increasingly ‘go direct’ Big Data moves centre-stage Privacy is major concern #datawars Digital hyper-efficiency everywhere Digitally-native disruption abounds
  • 18. Broadcasting meets Broadbanding: First the Medium, then the Message, too!
  • 19. Social Media-Telecom- eCommerce-Broadcasters Facebook is paying more than double its annual revenue for a chat program that has little revenue. The purchase price is slightly more than the market value of Sony Corp. "Facebook is the leading global social- sharing utility. Now, it has a significant opportunity to be the leading global communications utility," RBC Capital Markets said in a note.
  • 20. Image of BP platform via US Coast Guard Interaktion before transaction: the future of marketing
  • 21. What happened to media will also happen to other sectors: digital hyper-efficiency
  • 22. When content becomes disembodied…Source: TheAtlantic.com ‘New Generatives’ become crucial
  • 24. “We give the greatest subjective value to things that are relatively scarce” (Ronald Inglehart)
  • 25. Broadcast & Print Cable & Satellite The evolution of content, media and entertainment Cloud (+ social + mobile)
  • 26. Films, TV, Music, Print: from Unit Economy to Access Economy
  • 27. The Future is OTT. Liquidity. Relevance.
  • 28. “Software is eating the world” (Marc Andreessen) Inevitable transfer of value from traditional companies to software companies
  • 29. Global Paradigm Shift in Marketing | Advertising | Public Relations | Branding
  • 30. =
  • 31. Wearable computing will likely become as common as smart phones Moto 360 Android / Google
  • 32. Google Now is only the very tip of the AI iceberg: automation, real-time data, inter-connectivity, technology in the background, NUIs / voice / gesture control, intelligent digital assistants… Google Now via Youtube
  • 33. The automation of everything?
  • 34. The automation of jobs: huge changes are imminent Live demo of Quartz interactive graphic http://qz.com/202312/is-your-job-at-risk-from-robot-labor-check-this-handy-interactive/
  • 35. If Advertising is ‘entertainment that shapes culture’ can it be ‘automated’ ?
  • 36. Works for ‘data’ but not for ‘in-between-the-data’
  • 37. Businesses must become extremely data-smart & technologically super-intelligent - and even more extremely human In a recent lecture at Harvard University neuroscientist Jeff Lichtman, who is attempting to map the human brain, has calculated that several billion petabytes of data storage would be needed to index the entire human brain. The Internet is currently estimated to be 5 million terabytes (TB) of which Google has indexed roughly 200 TB or just .004% of its total size. http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950
  • 38.
  • 39. Trading personal data for a few coupons, digital ‘friends’ or a cool app is no longer as appealing to ‘consumers’
  • 40. Time, relevance, value, privacy will matter more than ‘free’ http://wattsupwiththat.com/2008/12/21/jim-hansens-agu-presentation-hes-nailed-climate-forcing-for-2x-co2/
  • 41. Total digitization, ubiquitous connectivity, machine intelligence and very very big data will require new norms, rules and markets - and new social contracts
  • 42. Image of BP platform via US Coast Guard Algorithm ‘Humarithm’☯
  • 43. Social Local Mobile (SoLoMo) Connected Everything (IoT) ‘Software is eating the world’ Intelligent, Learning Machines Digital Assistants and AI Big Data in all Business ProcessesVia IBM on Youtube