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Disruption and Transformation: Learnings
and Inspirations for Public Broadcasters
When Disruption is ubiquitous,
Transformation becomes everyone’s job
Most disruptive innovation comes from the outside
Disruption Transformation- Books & Piracy -
Learning: be better than just ‘free’
“Proactively delighting customers
earns trust, which earns more business from those
customers, even in new business arenas”
Jeff Bezos
Disruption Transformation- Social Media & TV -
Learning: Follow
the convergence
Disruption Transformation- Telecom 2.0 -
Learning: leave silos behind
Disruption Transformation- Cable versus OTT -
Learning: taking leaps is a requirement
Disruption Transformation- News & Advertising -
Learning: even the biggest empires eventually time out
14
Disruption Transformation- Doctors & Medical -
Learning: reduce control, rely on trust, add value
source http://www.last.fm/group/Music+is+my+boyfriend./forum/35663/_/491360/125
Because the Future is not a zero-sum game
The anti-example: the music industry
What they did... and still do What they could have done / do now
Trust. Social Capital. Reputation. Likeonomics -
A Broadcaster’s Future License to Operate
Disruption Transformation- Free vs Paid -
Learning: embrace what consumers actually want
The App Economy offers some good learnings
22
Yes, it is possible for broadcasters to transform, as well
Thanks for your time and attention!
Please visit FuturistGerd.com or GerdCloud.com to download this PDF (and many others)

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Future of Public Media: Disruption and Transformation Examples (EBU Vision 2020 event in Brussels) Futurist Speaker Gerd Leonhard