Some Some key points from this presentation (see more at www.mediafuturist.com):
* An actual distinction between ‘Copy’ vs ‘Performance’ of music no longer exists
* Even if that difference could be maintained: the ‘Selling of Copies’ of music (CDs or downloads) is no longer a growing business, or a sustainable model
* The exclusive right to ‘make copies’ is becoming impossible to enforce
* Criminalization of Sharing and Policing of Web-Access is not the kind of ‘Justice’ our society can afford (see my response to Paul Mc Guinness' speech at Midem 2008 here)
* New Permissions & ‘Usage-Rights’ for Digital Music can and will solve this problem
* Do we want the Fair Remuneration of the Creators or do we prefer - at all costs - to maintain the Industry’s Control over the Users fka Consumers?
Copyright 2.0 and the Future of Music Gerd Leonhard Norway Think Tank June 2008
1. www.mediafuturist.com
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Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
Thoughts on Copyright 2.0
and Music
Monday, June 23, 2008
2. www.mediafuturist.com
Six points I want to share
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A real distinction between ‘Copy’ vs ‘Performance’ no longer exists
Even if that difference could be maintained: the ‘Selling of Copies’ is no
longer a growing business or sustainable model
The exclusive right to ‘make copies’ is becoming impossible to enforce
Criminalization of Sharing and Policing of Web-Access is
not the kind of ‘Justice’ our society can afford
New Permissions & ‘Usage-Rights’ can solve this problem
Do we want the Fair Remuneration of the Creators
or do we prefer - at all costs - to maintain the
Industry’s Control over the Users fka Consumers?
Monday, June 23, 2008
4. Thanks to technology-induced ‘Follow’ me:
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cultural changes, Listening is Getting
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Monday, June 23, 2008
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So:
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• Why do we still attribute all value solely to ‘the right to make copies’?
• Why do we still treat broadcasting as ‘free’ for the user while ‘copying’
of the same music must be expensive and paid for ‘by the unit’ ?
• Can the broadcasting model (i.e. a blanket license, and music ‘Paid
with Attention’) serve as model for a new digital music license?
Monday, June 23, 2008
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The good news is:
We don’t need total control anymore.
We have more powerful options now:
Permission
Participation
Engagement
Sharing
Monday, June 23, 2008
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Understandable... but
“We let the consumer have too much of what they want, too soon, and we
hurt ourselves.... If they just want the single, they gotta get the album.
That was how life was. Today we should at least have that option...”
Maintaining control after release....?
Monday, June 23, 2008
11. Control is now firmly with www.mediafuturist.com
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Monday, June 23, 2008
12. We need to turn this around
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Monday, June 23, 2008
13. and allow this:
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Because Sharing is only at the
BEGINNING
Monday, June 23, 2008
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Not on a per-song ‘copy’ license
Not on a per-unit ‘copy’ license
Not in India, China, Russia, Brazil, Indonesia...
Not based on controlling and
enforcing exclusive rights
Monday, June 23, 2008
16. That perfect Control we had is
www.mediafuturist.com
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Monday, June 23, 2008
18. www.mediafuturist.com
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We need a Facebook: Gerd Leonhard
Web-Native, Connected
Usage-Rights Model
Monday, June 23, 2008
20. I think we all agree on this: ‘Follow’ me:
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http://www.repmanblog.com/photos/uncategorized/48750_a.jpg
Creators must be paid for their work
Monday, June 23, 2008
21. But rather than this www.mediafuturist.com
http://www.repmanblog.com/photos/uncategorized/48750_a.jpg
Monday, June 23, 2008
22. I propose this www.mediafuturist.com
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http://www.repmanblog.com/photos/uncategorized/48750_a.jpg
Monday, June 23, 2008
23. Basically... www.mediafuturist.com
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Use
http://www.repmanblog.com/photos/uncategorized/48750_a.jpg
Monday, June 23, 2008
24. www.mediafuturist.com
The needling and the damage done -
how insistence on the old model hurts us
• Artists still don’t get paid (even though we keep on demanding it)
• Unlicensed, fig-leafed, evasive startups succeed, and legal ones falter!
• Investors ignore fully legal ventures, but fund disruption
• Users aka consumers learn that some illegal activities are perfectly ok
• Trust in the market place and legal system erodes
• 100s of new companies are basing their models on non-traditional
rights models, already
• Remember what happened with Radio: refusal
resulted in very low (or zero) payments
Monday, June 23, 2008
26. But: could we refuse?
www.mediafuturist.com
Walled gardens are dying (NYT, AP, Mobile Portals, MSFT...)
Daily advances in technology dwarf all efforts of Control
The law says: Yes
The users say: No
The West says YES the East says NO
Monday, June 23, 2008
27. The Digital Music Flat Rate is inevitable
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~1910
+ =
+ =
~2009?
Monday, June 23, 2008
28. But... where is the new money...?
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Monday, June 23, 2008
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There are major issues to be worked out, but:
The potential evils of an Open Network - of ‘Too
Much Freedom’ - will certainly pale beside those
of a Closed, Controlled and Authoritarian Network
Monday, June 23, 2008
30. My plea www.mediafuturist.com
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Let’s trade some of that precious
to unlock and discover new revenues.
Monday, June 23, 2008