The document discusses how emerging technologies like mobile, cloud, social media, and big data are driving profound and rapid changes in business and society. These forces are blurring traditional boundaries and enabling new types of solutions. The world is changing faster than ever before, and businesses must become more dynamic, outside-in, social, mobile, and data-driven to navigate these changes and seize new opportunities. Innovation will be key to creating value for clients in this new environment.

1. Trends & Innovations
Glen Koskela
CTO Nordic
IT Future 2012, Glen Koskela 0 Copyright 2012 FUJITSU

2. Beginning The Journey
This is not about technology doing things
incrementally better or cheaper than before.
What if our most
basic assumptions no
longer hold true.
IT Future 2012, Glen Koskela 1 Copyright 2012 FUJITSU

3. The World is Changing. Fast.
Irresistible forces – mobile technology,
cloud services, business use of social, and
big data analytics – are bringing a change.
This is profound,
rule-breaking change.
IT Future 2012, Glen Koskela 2 Copyright 2012 FUJITSU

4. The World is Changing. Fast.
It took Facebook 9 months
to get 1 million users
It took ”Draw Something”
9 days
Launched in Feb 2012
50 million users in 50 days
After 6 weeks, got sold at $180M
IT Future 2012, Glen Koskela 3 Copyright 2012 FUJITSU

5. Physical World Has Become The Front End
Enables new
types of
solutions to be Real-time
constructed that
benefit entire awareness of
industries or
populations.
the real world.
Technology perspective: Real-time Insight
IT Future 2012, Glen Koskela 4 Copyright 2012 FUJITSU

6. Managing Tokyo’s Traffic
Technology perspective: Real-time Insight
IT Future 2012, Glen Koskela 5 Copyright 2012 FUJITSU

7. Operating With Greater Freedom
The boundaries of
the organization –
their people, Extending
assets, locations –
are being blurred reach, raising
beyond
recognition.
agility.
Technology perspective: Business without Borders
IT Future 2012, Glen Koskela 6 Copyright 2012 FUJITSU

8. Global Cloud Services
UK
Germany Japan
US
Singapore
Australia
IaaS
PaaS
SaaS
BPaaS
Technology perspective: Business without Borders
IT Future 2012, Glen Koskela 7 Copyright 2012 FUJITSU

9. Relevant And Valuable User Experiences
Helping people
circumvent
awkward, Technology
time-consuming
or just plain adapting to
mundane
activities.
our lifestyles.
Technology perspective: People First
IT Future 2012, Glen Koskela 8 Copyright 2012 FUJITSU

10. Socially-interactive Teddy Bear
Technology perspective: People First
IT Future 2012, Glen Koskela 9 Copyright 2012 FUJITSU

11. A Path To Wisdom Changes the Rules
Opportunity to
operate more
A new natural
effectively, and resource, a
way beyond the
capabilities or new race to
intuition of
employees.
exploit it.
Technology perspective: Big “I” Little “T”
IT Future 2012, Glen Koskela 10 Copyright 2012 FUJITSU

12. The #1 Supercomputer In The World
Technology perspective: Big “I” Little “T”
IT Future 2012, Glen Koskela 11 Copyright 2012 FUJITSU

13. Every ‘Thing’ Connected – Smart Objects
Everyday objects
are being imbued
with intelligence Greater
and the ability to
report of their coordination
status and their
surroundings.
and efficiency
Technology perspective: Every ‘Thing’ Connected
IT Future 2012, Glen Koskela 12 Copyright 2012 FUJITSU

14. Tracking Aircraft Parts
Technology perspective: Every ‘Thing’ Connected
IT Future 2012, Glen Koskela 13 Copyright 2012 FUJITSU

15. Trading Places
Efficiency can be
realized across
the whole Virtual
industry sector,
with the level of solution
duplication of
activity reduced.
stores.
Technology perspective: Trading Places
IT Future 2012, Glen Koskela 14 Copyright 2012 FUJITSU

16. Business Solution Store
Technology perspective: Trading Places
IT Future 2012, Glen Koskela 15 Copyright 2012 FUJITSU

17. The Free Flow Of Information
Greater interaction
with the outside
world is putting A blurring of
strain on rigid,
traditional roles and
structures and
institutions.
boundaries.
Technology perspective: Outside-in
IT Future 2012, Glen Koskela 16 Copyright 2012 FUJITSU

18. Data Masking Based On Anonymization
Technology perspective: Outside-in
IT Future 2012, Glen Koskela 17 Copyright 2012 FUJITSU

19. Agile Working And Fast Decision Making
Consumer IT
provides a huge
opportunity to Seize the
exploit
unprecedented advantage,
innovation in
the market.
choice is good.
Technology perspective: Choice: The New ‘One-size-fits-all’
IT Future 2012, Glen Koskela 18 Copyright 2012 FUJITSU

20. Bridging The Enterprise And The User
World’s Android tablet
smallest
Win7 handset Theft protected
Ultra-thin and ultra-light VDI-ready
ARROWS ES Secure email
Mobile
projector
16 mm ARROWS Tab
4G Ultrabook water-resistance
and gesture
Multi-gesture operations
Theft protected Built-in palm vein
authentication
Technology perspective: Choice: The New ‘One-size-fits-all’
IT Future 2012, Glen Koskela 19 Copyright 2012 FUJITSU

21. Social Working Disrupts Traditions
Ability to leverage
weak ties – to
exploit knowledge Doing things
and relationships
just outside our not previously
immediate circle
of influence.
possible.
Technology perspective: Social Working
IT Future 2012, Glen Koskela 20 Copyright 2012 FUJITSU

22. Market Sentiment And Social Intelligence
Technology perspective: Social Working
IT Future 2012, Glen Koskela 21 Copyright 2012 FUJITSU

23. Crowding Out
Resourcing on
demand, on
scale, and on a Get value
transaction or
task basis with through mass
no fixed
overheads.
collaboration.
Technology perspective: Crowding Out
IT Future 2012, Glen Koskela 22 Copyright 2012 FUJITSU

24. Crowdsourcing Innovation
Technology perspective: Crowding Out
IT Future 2012, Glen Koskela 23 Copyright 2012 FUJITSU

25. Making Apps And Data “Follow” Employees
The nature of
mobile in a
computing context Forgetting
is becoming so
obvious that no what we know
one will bother to
comment upon it.
about the PC.
Technology perspective: Mobile is Dead (Long Live Mobile)
IT Future 2012, Glen Koskela 24 Copyright 2012 FUJITSU

26. Location-Intelligent Auto-Access
Technology perspective: Mobile is Dead (Long Live Mobile)
IT Future 2012, Glen Koskela 25 Copyright 2012 FUJITSU

27. Reshaping Organizations
Companies have
to become
dynamic in the Business
way they operate
and be able to focus is the
navigate the
storms of change.
only constant.
Trend: Reshaping Organizations
IT Future 2012, Glen Koskela 26 Copyright 2012 FUJITSU

28. Smart Network System
Trend: Reshaping Organizations
IT Future 2012, Glen Koskela 27 Copyright 2012 FUJITSU

29. People. Information. Computing. Things.
IT Future 2012, Glen Koskela 28 Copyright 2012 FUJITSU

30. Key Take-Aways
Profound,
rule-breaking changes
Alter the way that businesses – Innovation at Fujitsu
4 irresistible forces Thinking and acting
even whole societies – operate
Mobile technology differently to create
Cloud services value for our clients
Business use of social
Explosive data growth
Context for your
strategic planning
New services To spark a debate
being created about planning for
An era where the future
everyone can
benefit from ICT
IT Future 2012, Glen Koskela 29 Copyright 2012 FUJITSU

31. Innovation at Fujitsu
Thinking and acting differently to create value for our clients
IT Future 2012, Glen Koskela 30 Copyright 2012 FUJITSU

32. IT Future 2012, Glen Koskela 31 Copyright 2012 FUJITSU