Site Speed Optimization by Itamar Gero
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Site Speed Optimization by Itamar Gero at MORCon 2015
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Site Speed Optimization by Itamar Gero
- 1. For SEO And Beyond! Site Speed Optimization
- 2. • Itamar Gero, CEO @ Truelogic online solutions • 36 years old, Israeli • Programming since the age of 8 • Joined the army at 18 • Moved to the Philippines in 2009 • Itamar@truelogic.com.ph • https://twitter.com/itamargero SEO For E-Commerce TrueLogic Online Solutions, Inc. Nice To Meet You
- 3. • Various disruptive algorithm changes. Got us out of comfort zone. • Turn key solutions that replaces need for SEO, built in meta handling, open graph, schema. Reporting on under optimized pages. • Various tools that shortens audit time and troubleshoot time. • Google pushing user experience more and more. • SEOs need to find more areas for improve their technical skills. SEO Evolved
- 4. • Under appreciated ranking factor yet is 10 out of 38 factors ranked most important by Search Metrics (2015). • Google pushing for user experience, they send us visitors and want them to get great treatment, no poor content, no dodgy links or cloaking and a darn fast site! • Because everyone has it! As technology evolves and everyone learns to speed up their sites, the ones left behind will suffer bounce and loss of rankings. Growing Importance Of Site Speed
- 5. Slow Site?
- 7. Site Speed Case Study • Site loaded slower than the competition (TTFB Over .5s) • Site didn’t use CDN • Site didn’t compress files before sending (Gzip)
- 8. Site Speed Case Study
- 9. Result – Surge In Impressions & Clicks
- 12. • Various online tools like Pingdom.com, GTMetrix.com and Google Page Speed Insights. • Firebug or Chrome’s network tracking tool (Ctrl+Shift+I) How To Analyze Site Speed?
- 14. Waterfall Chart
- 15. • Find offenders with slowest load speed (Analytics) • Review plugins, remove unnecessary. • Keep server, PHP, frameworks on the latest stable versions. • Check that the server is not overloaded. • Serve as many static files from different origin (CDN) • Minify, Eliminate unnecessary files. • Expiration Headers. • Reduce image sizes all across the board and set a policy for image upload. • GZIP Compression. • Mod_Pagespeed. How To Improve
Editor's Notes
- http://www.shutterstock.com/pic-256422460/stock-photo-hand-holding-retro-stopwatch-in-black-amp-white.html?src=Ipqoo_Ww5PoDO3KPfENVjg-1-20
- Showing how SEO evolved and the role of SEO shouldn’t be limited to on page off page. [looking for an edge as seos and as providers] SEOs can develop their roles into a more technical role addressing conversion optimization issues first would be site speed. [mention Sam’s no need for seo if everyone created good sites to begin with]
- Show how it was introduced in 2010 and in Search Metrics’s 2015 ranking factors its one of the 10 factors with a “Most Important” score. We should assume that as technology improves and Google move towards demanding better usability site speed will become a sure must in order to rank. http://www.shutterstock.com/pic-129630416/stock-photo--time-is-money-concept.html?src=eOZC0oysUSN-FIODyhSciA-1-8
- http://www.shutterstock.com/pic-7124305/stock-photo-herman-s-tortoise-in-front-of-a-white-backgroung.html?src=nco3J838W1m7xHjFisPQIg-1-47
- Show how an abnormally slow loading time caused a site to drop off the index
- Show our test of improving site speed then getting less crawl time and more clicks
- Show our test of improving site speed then getting less crawl time and more clicks
- Show our test of improving site speed then getting less crawl time and more clicks
- Show how improving site speed all across the board create less bounce and more sales.