Some of the data is old, yet this contains some helpful tips on why social networking is important for business and how to get started.

1. Basics of Social Networking
Catherine Auriana, eBusiness Product Manager
Glenn Laudenslager, Marketing Director
November 30, 2010

2. Agenda

Overview of Social Networking

Examples

Best Practices

Do’s and Don’ts

3. What it means for you…

Increased time spent

24/7 real-time instant news and information

Integration with all of the web (Open Graph—ie. CNN)

Business relevance:

85% of buyers expect to be engaged through social media

51% of active Twitter users follow companies, brands or products
on social networks

4. Social Media is the New Black

85% of customers “expect you to engage with me
in social media”

Emails that mention Facebook in subject >38%
higher opens

Facebook & Twitter users >38% more likely to
open email

High social media users = high level of email
usage also

5. How Social Networking Changes
YOUR Business

Real-time access to find out what/where/who
customers…
Think Use Plan to spend
Buy Plan to do Plan to cut
Aspire to Plan to be Love
Hate Spend Attend
Recommend Dislike Budget
Want Like Are friends with
Need Covet Are connected to

6. How Social Networking Changes
YOUR Business

Real-time info & convo is competitive advantage

7. How Social Networking Changes
YOUR Business

New ways for people to interact during events and
attend events without even being there

Live tweeting

Live streaming video

Real-time “check-in” apps

8. Live Tweeting

9. Live Streaming Video

10. Real-Time Check-In

11. How Social Networking Changes
YOUR Business

Enhances business productivity

12. Examples

13. Facebook

550 million members worldwide

50% login daily

10% of all time spend on the internet is on FB

30 billion pieces of content shared monthly

14. Facebook

15. Twitter
http://www.viralblog.com/wp-content/uploads/2010/05/Twitter.jpg

16. Twitter
http://www.viralblog.com/wp-content/uploads/2010/05/Twitter.jpg

17. LinkedIn

18. LinkedIn

19. LinkedIn

>85MM members in 200 countries

21MM monthly unique US visitors, 47+MM globally
http://www.quantcast.com/linkedin.com#state

20. Chatter

RX social networking tool launched Q3 2010

Connects all global RX employees

Ability to share comments, insights, files

Similar functionality to other social media sites

21. Chatter

22. Other Social Networking Sources

Blogs

See who comments, what they say

Enewsletters

Provide links/context to create conversations

RSS

Feeds from blogs, posts, websites

Content and industry-specific sites

Digg, Technorati, Delicious, Reddit

24. Best Practices

25. Use Privacy Settings

Know what privacy settings are available

Use privacy settings to separate professional from
personal
“The blur between our personal and professional identities on social networking
sites may seem all too obvious, but the issue is becoming more prevalent as
we use sites such as Facebook, Twitter, and LinkedIn as professional
networking tools. You could possibly accept a friend request from a business
partner who would raise an eyebrow at the religious beliefs or political views
displayed on your profile.”

26. Use Privacy Settings

Facebook

Create lists to organize personal and professional
contacts to control what they can or cannot see

Twitter

Use a disclaimer: “This is a personal account, opinions
expressed here represent my own and not my employer."

LinkedIn

Info on your public profile is available to all

Stay aware of info you might not want professional
contacts to know: interests, links, groups, birthdate, etc.

27. Use Engaging Tone

Your tone in social media should be “social”

Participate as a person, not an entity

Dialogue, not monologue

28. Use News as Context for Dialogue

Share links to news & research

Comment on market developments & news

Reply to others’ comments

Participate in active conversation

29. Obey Social Media Policy

You represent your company as well as yourself

Become familiar with specifics in policy
https://emea.salesforce.com/06920000000UsDB

30. Things to Avoid

Over-sharing personal information

Sharing private/confidential info including company
data

Using a derogatory tone, comments or
controversial topics

Questionable imagery

31. Don’t Let This Be You!

32. http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707

33. http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707

34. http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707

35. http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801

36. http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801

37. Questions?