1. “ A book in every child’s hand ”

2. Pratham Books is one of India’s largest children's story book publishers It is also India’s only not for profit children’s book publisher Key Factors Pratham Books

3. Genesis of Pratham Books Read India campaign launched by the Pratham network to enable children to read Ongoing campaign targets 60 million children by 2010. Campaign active in 400 districts and the number is growing every day BUT – once children learn to read there is no access to books to build a reading habit Pratham creates a network of over 9000 libraries BUT there is shortage of quality, low-cost children’s books for these libraries Pratham Books set up in 2004 to fill this gap – it is the first non-profit children’s publishing brand in India

7. Pratham Books Mix Available in multiple Indian languages Stable captive market with Pratham Affordable pricing Child centric approach Bright colourful enjoyable books Good quality printing and paper Strong credibility among NGOs and Government

12. Multiple Stakeholders Readers: Children aged 3 -14 Facilitators: NGOs/Govt. Buyers: Parents

14. The challenge is to build a self sustaining business without losing sight of the key objective of “a book in every child’s hand”