1.
Greg
Hickman
-­‐
MobileMixed.com
MOBILE
MOMENTS
OF TRUTH
Converting
@gjhickman

2.
Do you know where your
customers journey begins?

3.
The Customer Journey Starts From…

4.
Photo
Credit:
D.
Sinclair
Terrasidiius
on
Flickr
Mobile users will do
anything and everything
desktop users will do,
provided it’s presented in
a usable way.
~Brad Frost

5.
Our Goal:
Funnel
Map

6.
Funnel Map -
Close up

7.
Exploration
Publish & Promote

8.
Publish, Promote, Syndicate

9.
From Facebook

10.
Youtube

11.
Podcast
Visit
FreeVideoGift.com
Submit
a
question
at
AskPat.com

12.
Email

13.
Decision Making
Be Worth Finding
!

14.
From Facebook

15.
From Facebook

16.
When People Find Your Home Base

17.
Is it consistent on mobile?

18.
Nice clean desktop site…

19.
Sexy mobile responsive…
iPhone

20.
Why you gotta hate on Android?
Galaxy
S4

21.
Your Home Page
Galaxy
S4
iPhone
VS

22.
From Email

23.
Youtube
Not
clickable
on
mobile.

24.
Don’t
make
mobile
users
suffer…

25.
Use Leadpages

26.
May
2013:
The
First
Key
to
Online
Business
Success
Original
Blog
Post
Visits:
2755
Audioblog
Downloads:
28,720

27.
"I didn't even realize you had text
blog content.”
!
"Thank you for finally letting me
consume all your content in the way
I want.”
!
"What an awesome way to create
more value. Keep it up!"

28.
Purchase
Capitalize On Marketing
!

29.
Typical Payment Pages On Mobile

30.
Custom Solutions

31.
3rd Party Tools Can Save You…like Clickbank…

32.
…or Gumroad

33.
Think Through The Journey
The Whole Way Through
!

34.
Starting From A Facebook Ad

35.
To The Lead/Registration Page

36.
Adds To Cal

37.
Funnel Map

38.
Understanding Context

39.
Key Takeaways
!
1. Your site should be mobile
2. Test it on multiple devices
3. Map out all incoming sources from
mobile
4. Make your content stackable
5. Use mobile-friendly payment solutions

40.
Greg
Hickman
-­‐
MobileMixed.com
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