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Engage
by Cell
5 Must-have Tools to Better Engage Job Seekers
with Mobile
About Engage by Cell
● Cloud-based, no downloads
● 8 years in business
● No company in U.S. offers our unique approach to the
challenges of Workforce 1,500 clients throughout the world
○ Middlesex County Workforce
○ Goodwill Industries
○ Region 4 Workforce Board - Indiana
○ Workforce Solutions Borderplex
2 Platforms
Text Messaging
● Inbound texting
○ Job Seekers text to join a list
● Outbound texting
○ Schedule texts to lists by calendar
date or sequence
● Text chat: 1-on-1 communication
Mobile Web Authoring
● Create mobile sites on the fly - feels
like an app but no download
● Store content like videos, Word docs,
Powerpoints, photos, mp3
● Create engagements
What problem
does Engage by Cell
solve for Workforce ?
We solve the problem of
job seeker engagement
● Email open rates - 25% and falling
● Many job seekers don’t have email or don’t check it
● You’re spending all your time calling or leaving messages
● Low attendance at job fairs and hiring events
● Many job seekers don’t make it to interview or don’t let
you know when they found work
We know how to
increase engagement
● Push the engagement action via a text - job seekers always click
● Provide helpful resources via a mobile web site
● Check in with job seekers to make sure they are on their way to interview
Secret Ingredients
● Job seekers self-enroll in various lists by
sending a text
● Send a text with a link to the mobile web
platform.
○ The text is the nudge and the link takes
them to the engagement page
● Schedule the sending of texts by calendar date
or by sequence
● Mobile web site turns into a portal of your
content, such as important documentation or
training material
Benefits
Increase the flow of
job seekers
People are more likely to text in than
come into an office
Benefits
Manage individual cases
more efficiently
By using secondary keywords, you can
segment communication and address
each job seekers needs
Benefits
Greater Accessibility
For those with limited access to
transportation, provide the same information
they would have available at your office
Benefits
Track Progress
Know where each candidate is on their
search for employment
Benefits
Continued Engagement
Post-hire
Maintain connection with job seeker as
they acclimate to their new employment
Use Cases
Job Fair Reminders and Alerts
● Job seekers text in your designated
keyword (ex. “Workforce”) to a shortcode
to enroll into a list
● They can also text a secondary keyword
to enroll into a more specific list ( by job
type, for example)
● Send out job fair alerts to all members
on the list
1 -to -1 Conversation via text
● Job seekers can
respond to text alerts
you send
● You can text each
respondent
individually from our
texting dashboard
● Follow up with
seeker to make sure
they have made it to
their interview
● Never need to use
your own cell phone
Tips and Encouragement
Send daily advice
and pointers
to keep job
seekers motivated
Easy Access to job seeker content
● The mobile platform acts both as a
repository for content needed instantly, or as
a portal where by clicking buttons the
content as easily be discovered
● Store training document or videos
● Keep educational documents or videos
Our User Interface
Administration Dashboard
● You control admin access
● Your can assign different levels of access
depending on user’s role
Text Messaging Platform
● Inbound texting - job seekers opt in to the
lists which apply to their job search
● Outbound texting - you push messaging to
people in those lists
● Schedule by calendar date or by sequence (#
days in between messaging)
● Add a “text chat” feature to have one-on-one
discussions
Inbound Text Messaging
Outbound Text Messaging
Outbound Text Messaging
Mobile Web Platform
● Design the site to match your branding
● Build the structure - categories and pages (like Windows
Explorer or a table of contents)
● Drag-and-drop icons to build the individual pages - takes
minutes to create an engaging interactive mobile page
● Use text messaging to send the bit.ly link to that specific page
to a specific list
Pick your templates
Add your header and footer
Organize your content
Drag-and-drop icons to build
mobile pages
Analytics
● Never wonder if job seekers are watching your videos, reading training materials or
taking quizzes. We track everything a person does on the site
● See what time they interacted, what they viewed, how they answered
Reports
Engage by Cell -
Using mobile phones to change
the way Workforce engages
Try it!
Thank you!
Dave Asheim
Email: dave@guidebycell.com
Tel: (415) 997-0201
Join us for one of our upcoming
webinars:
October 22
“How can texting Improve your training and learning retention”
1 pm PST / 4 pm EST

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5 Must-have Tools to Better Engage Your Workforce with Mobile

  • 1. Engage by Cell 5 Must-have Tools to Better Engage Job Seekers with Mobile
  • 2. About Engage by Cell ● Cloud-based, no downloads ● 8 years in business ● No company in U.S. offers our unique approach to the challenges of Workforce 1,500 clients throughout the world ○ Middlesex County Workforce ○ Goodwill Industries ○ Region 4 Workforce Board - Indiana ○ Workforce Solutions Borderplex
  • 3. 2 Platforms Text Messaging ● Inbound texting ○ Job Seekers text to join a list ● Outbound texting ○ Schedule texts to lists by calendar date or sequence ● Text chat: 1-on-1 communication Mobile Web Authoring ● Create mobile sites on the fly - feels like an app but no download ● Store content like videos, Word docs, Powerpoints, photos, mp3 ● Create engagements
  • 4. What problem does Engage by Cell solve for Workforce ?
  • 5. We solve the problem of job seeker engagement ● Email open rates - 25% and falling ● Many job seekers don’t have email or don’t check it ● You’re spending all your time calling or leaving messages ● Low attendance at job fairs and hiring events ● Many job seekers don’t make it to interview or don’t let you know when they found work
  • 6. We know how to increase engagement ● Push the engagement action via a text - job seekers always click ● Provide helpful resources via a mobile web site ● Check in with job seekers to make sure they are on their way to interview
  • 7. Secret Ingredients ● Job seekers self-enroll in various lists by sending a text ● Send a text with a link to the mobile web platform. ○ The text is the nudge and the link takes them to the engagement page ● Schedule the sending of texts by calendar date or by sequence ● Mobile web site turns into a portal of your content, such as important documentation or training material
  • 8. Benefits Increase the flow of job seekers People are more likely to text in than come into an office
  • 9. Benefits Manage individual cases more efficiently By using secondary keywords, you can segment communication and address each job seekers needs
  • 10. Benefits Greater Accessibility For those with limited access to transportation, provide the same information they would have available at your office
  • 11. Benefits Track Progress Know where each candidate is on their search for employment
  • 12. Benefits Continued Engagement Post-hire Maintain connection with job seeker as they acclimate to their new employment
  • 14. Job Fair Reminders and Alerts ● Job seekers text in your designated keyword (ex. “Workforce”) to a shortcode to enroll into a list ● They can also text a secondary keyword to enroll into a more specific list ( by job type, for example) ● Send out job fair alerts to all members on the list
  • 15. 1 -to -1 Conversation via text ● Job seekers can respond to text alerts you send ● You can text each respondent individually from our texting dashboard ● Follow up with seeker to make sure they have made it to their interview ● Never need to use your own cell phone
  • 16. Tips and Encouragement Send daily advice and pointers to keep job seekers motivated
  • 17. Easy Access to job seeker content ● The mobile platform acts both as a repository for content needed instantly, or as a portal where by clicking buttons the content as easily be discovered ● Store training document or videos ● Keep educational documents or videos
  • 19. Administration Dashboard ● You control admin access ● Your can assign different levels of access depending on user’s role
  • 20. Text Messaging Platform ● Inbound texting - job seekers opt in to the lists which apply to their job search ● Outbound texting - you push messaging to people in those lists ● Schedule by calendar date or by sequence (# days in between messaging) ● Add a “text chat” feature to have one-on-one discussions
  • 24. Mobile Web Platform ● Design the site to match your branding ● Build the structure - categories and pages (like Windows Explorer or a table of contents) ● Drag-and-drop icons to build the individual pages - takes minutes to create an engaging interactive mobile page ● Use text messaging to send the bit.ly link to that specific page to a specific list
  • 26. Add your header and footer
  • 28. Drag-and-drop icons to build mobile pages
  • 29. Analytics ● Never wonder if job seekers are watching your videos, reading training materials or taking quizzes. We track everything a person does on the site ● See what time they interacted, what they viewed, how they answered
  • 31. Engage by Cell - Using mobile phones to change the way Workforce engages
  • 33. Thank you! Dave Asheim Email: dave@guidebycell.com Tel: (415) 997-0201
  • 34. Join us for one of our upcoming webinars: October 22 “How can texting Improve your training and learning retention” 1 pm PST / 4 pm EST