Are you still using email and making phone calls to contact your jobseekers, only to find your messages go unread and your hiring events unattended?
We discussed how mobile tools can help increase engagement with your job seekers and improve their chances of finding employment.
2. About Engage by Cell
● Cloud-based, no downloads
● 8 years in business
● No company in U.S. offers our unique approach to the
challenges of Workforce 1,500 clients throughout the world
○ Middlesex County Workforce
○ Goodwill Industries
○ Region 4 Workforce Board - Indiana
○ Workforce Solutions Borderplex
3. 2 Platforms
Text Messaging
● Inbound texting
○ Job Seekers text to join a list
● Outbound texting
○ Schedule texts to lists by calendar
date or sequence
● Text chat: 1-on-1 communication
Mobile Web Authoring
● Create mobile sites on the fly - feels
like an app but no download
● Store content like videos, Word docs,
Powerpoints, photos, mp3
● Create engagements
5. We solve the problem of
job seeker engagement
● Email open rates - 25% and falling
● Many job seekers don’t have email or don’t check it
● You’re spending all your time calling or leaving messages
● Low attendance at job fairs and hiring events
● Many job seekers don’t make it to interview or don’t let
you know when they found work
6. We know how to
increase engagement
● Push the engagement action via a text - job seekers always click
● Provide helpful resources via a mobile web site
● Check in with job seekers to make sure they are on their way to interview
7. Secret Ingredients
● Job seekers self-enroll in various lists by
sending a text
● Send a text with a link to the mobile web
platform.
○ The text is the nudge and the link takes
them to the engagement page
● Schedule the sending of texts by calendar date
or by sequence
● Mobile web site turns into a portal of your
content, such as important documentation or
training material
14. Job Fair Reminders and Alerts
● Job seekers text in your designated
keyword (ex. “Workforce”) to a shortcode
to enroll into a list
● They can also text a secondary keyword
to enroll into a more specific list ( by job
type, for example)
● Send out job fair alerts to all members
on the list
15. 1 -to -1 Conversation via text
● Job seekers can
respond to text alerts
you send
● You can text each
respondent
individually from our
texting dashboard
● Follow up with
seeker to make sure
they have made it to
their interview
● Never need to use
your own cell phone
17. Easy Access to job seeker content
● The mobile platform acts both as a
repository for content needed instantly, or as
a portal where by clicking buttons the
content as easily be discovered
● Store training document or videos
● Keep educational documents or videos
19. Administration Dashboard
● You control admin access
● Your can assign different levels of access
depending on user’s role
20. Text Messaging Platform
● Inbound texting - job seekers opt in to the
lists which apply to their job search
● Outbound texting - you push messaging to
people in those lists
● Schedule by calendar date or by sequence (#
days in between messaging)
● Add a “text chat” feature to have one-on-one
discussions
24. Mobile Web Platform
● Design the site to match your branding
● Build the structure - categories and pages (like Windows
Explorer or a table of contents)
● Drag-and-drop icons to build the individual pages - takes
minutes to create an engaging interactive mobile page
● Use text messaging to send the bit.ly link to that specific page
to a specific list
29. Analytics
● Never wonder if job seekers are watching your videos, reading training materials or
taking quizzes. We track everything a person does on the site
● See what time they interacted, what they viewed, how they answered