2. What is Social Fundraising?
Social Fundraising is the intersection of
social networking and online fundraising.
Co-Workers
Otherwise known as the Obama model, peer‐to‐peer Family
fundraising or people to people fundraising, social
fundraising is the evolution of online fundraising to
encompass web 2.0 techniques.
Individuals are 100x more likely to give when
asked by someone they know, according to a Friends Nonprofit
report About Microphilanthropy.
Tuesday, May 25, 2010 2
3. The Donate Button hasn’t worked
• Online donations = online
fundraising
• Why only 10% online?
• Donors want choice
• How do new donors find you?
• Donate buttons are static
• Treats donors like a transaction
versus engaging a supporter
• One-way engagement model
• ‘Hidden’ on your website
• To find new donors outreach needs
to go to where people are...
givezooks! confidential 2010
Tuesday, May 25, 2010 3
4. So - what has worked?
Be specific - show impact
• Personal Storytelling
• People are moved to action by the
stories of your organization’s
accomplishments
• Linking impact to action
• Show how even a small donation can
have an impact
• Show Progress
• Let people know the goal and how
they can help close the gap
givezooks! confidential 2010
Tuesday, May 25, 2010 4
5. So - what has worked?
Be specific - show impact
• Personal Storytelling
• People are moved to action by the
stories of your organization’s
accomplishments
• Linking impact to action
• Show how even a small donation can
have an impact
• Show Progress
• Let people know the goal and how
they can help close the gap
givezooks! confidential 2010
Tuesday, May 25, 2010 5
6. So - what has worked?
Empowering people...
• Empower your supporters
• Let them tell others why they are involved
• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base
• Allow supporters to reach out to their
personal networks
• People are 100 times more likely to give
when asked by someone they know
(About MicroPhilanthropy)
givezooks! confidential 2010
Tuesday, May 25, 2010 6
7. So - what has worked?
Empowering people...
• Empower your supporters
• Let them tell others why they are involved
• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base
• Allow supporters to reach out to their
personal networks
• People are 100 times more likely to give
when asked by someone they know
(About MicroPhilanthropy)
givezooks! confidential 2010
Tuesday, May 25, 2010 7
8. Introducing givezooks!
“Big organization” style fundraising
for Schools
Tuesday, May 25, 2010 8
9. givezooks! - your online fundraising platform
Campaign Wish List Grassroots Events
Sponsors
Personalize Link Impact Empower Involve
to Action
givezooks! confidential 2010
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12. Link Impact to Action with Wish Lists
givezooks! confidential 2010
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13. Link Impact to Action with Wish Lists
givezooks! confidential 2010
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14. Empower your supporters with Grassroots
givezooks! confidential 2010
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15. Empower your supporters with Grassroots
givezooks! confidential 2010
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16. Empower your supporters with Grassroots
givezooks! confidential 2010
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17. Involve your supporters with online Events
givezooks! confidential 2010
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18. Involve your supporters with online Events
givezooks! confidential 2010
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19. Promoting your story...
Use the web - not just your website...
Wish List Events
Campaign Grassroots
Sponsors
givezooks! confidential 2010
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20. Collecting and analyzing donations
Giving Options Thank You Letter Analytics
Wire Transfers
Stock Transfers
Mailed Donations
Pledges
Gift Cards
Recurring Donations
Wish List Events
Campaign Grassroots
Sponsors
givezooks! confidential 2010
Tuesday, May 25, 2010 20
22. How it Works...
1 2 3
Create Connect Fundraise
Personal Fundraisers Email Social web
Wish Lists
Campaigns
Wire Transfers
Stock Transfers
Mailed Donations
Pledges
Gift Cards
Recurring Donations
All in just hours...
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23. 1 Create
Creating your Fundraisers
Tuesday, May 25, 2010 23
28. 2 Connect
Connecting Donors to your Fundraisers
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29. Promotion on your website
Add a widget to any of your website pages
• Customize your widget
• Colors
• Text
• Donor List
• Thermometer
• Animation
• Add it to your website
or blog
• Create one or many
for any fundraiser
• It’s always up-to-date
• Give to corporate
sponsors
givezooks! confidential 2010
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30. Promotion on your website
Add a widget to any of your website pages
Donate Tab
• ‘Floats’ in view of you site visitor -
even as they scroll down the page
• Link to any fundraiser
givezooks! confidential 2010
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32. Promotion via Twitter
Your Supporters Your Organization
Your
Donors
givezooks! confidential 2010
Tuesday, May 25, 2010 32
33. Promotion via Email
For your more traditional donors...
• Integrated with VerticalResponse
• 10,000 email/month grant bundled in
• Email analytics
givezooks! confidential 2010
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35. 3 Fundraise
Collecting and Analyzing Donations
Tuesday, May 25, 2010 35
36. More choices = More Donations
Give your donors choice...
Non-credit card options increase
average online donations
Connect to YOUR
payment provider(s).
Funds flow directly to YOU.
givezooks! confidential 2010
Tuesday, May 25, 2010 36
39. Customer Success
Serving Public and Private Schools... Average Online
Donation
$400
$27,617,055
Tuesday, May 25, 2010 39
40. givezooks! Case Study - Marymount
Marymount of Santa Barbara
Marymount is a K-8 co-educational day school. Founded in 1938,
Marymount has been raising funds for the past 70 years and has relied
heavily on fundraising since becoming an independent school in 1972.
Marymount’s 2007 Annual Fund was so successful utilizing givezooks! that
they used it again for their 2008 and 2009 Annual Funds.
“Marymount’s 2007-2008 Annual Fund was a huge success...I am certain that
the campaign wouldn’t have been the huge success it was without the support
of the givezooks! team, their software application, and their customer support.
With givezooks! help, the Annual Fund raised $350,000, exceeding our goal of
$265,000. ”
-Andrea McFarling
Director of Development
Annual Fund 2008-2009 Annual Fund 2009-2010
•Goal: $265,000 •Goal: $265,000
•Total Raised: $325,000 •Total Raised: $214,255 (to date)
Tuesday, May 25, 2010 40
43. Credit Card Processing
‣If you already accept credit cards, chances are we can integrate
with your existing solution
* * *
‣If you do not accept credit cards, our partner Axia offers a turnkey
solution
*
$15/month
2.2% Transaction Fee (Visa & MC)
3.0% Transaction Fee (AMEX)
$0.30 per transaction
* Supports recurring donations
Tuesday, May 25, 2010 43
44. Optional Service Packs
Event Setup JumpStart Social Media JumpStart
Campaign,
Event
& Wish List
or
Event
Grassroots
$99
one-time fee
$199
one-time fee
$299
one-time fee
Tuesday, May 25, 2010 44
45. Summary
• It’s not just for the ‘big guys’ anymore....
• Impact and empowerment moves people to action
• Find new donors via new promotion channels
• Options increase the likelihood of increased donations
• Increase your capacity by tapping supporters, corporations
• It’s easy - no hardware - no software - or IT help required
• We develop the software - you develop your donor base
givezooks! confidential 2010
Tuesday, May 25, 2010 45
46. Questions
About givezooks! Contact us
www.givezooks.com 866-622-8817
or
@givezooks
sales@givezooks.com
facebook.com/givezooks
Tuesday, May 25, 2010 46
