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Legal issues on social media

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The presentation covers the most relevant legal issues arising from the usage of social media.

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Legal issues on social media

  1. 1. Webinar Legal issues in social media Giulio Coraggio DLA Piper Italy giulio.coraggio@dlapiper.com March 19, 2014
  2. 2. The European Framework Areas with common rules 19 March 2014giulio.coraggio@dlapipe.com 2  Advertising  Data Protection  E-Commerce
  3. 3. Advertising 19 March 2014giulio.coraggio@dlapipe.com 3  EU Directives  Unfair B2C Commercial Practices  Misleading and Comparative Advertising  Common principles  Advertising is "unfair" if it distorts (or likely to) consumers' behavior with regard to a product  Principle of transparency  Differences across the EU  Sanctions  Enforcement procedures  Different approach by authorities  DLA Piper Prize Promotions Across the World handbook
  4. 4. Data Protection  EU Directives  General Privacy Directive 95/46/EC  E-Privacy Directive 2002/58  Advertising strategies – Big Data!  Segmented, behavioral & location based advertising  Viral marketing  New EU Privacy Regulation  Applicable to foreign companies regardless of their establishment (i.e. even if located outside the EU)  Fines up to 2% of the annual worldwide turnover  DLA Piper Data Protection Laws of the World handbook 19 March 2014giulio.coraggio@dlapipe.com 4
  5. 5. E-Commerce  E-Commerce Directive 2000/31/EC  Who is liable for published contents?  Fan pages, forum, video sharing sites etc.  General non-monitoring obligation on ISPs  but take down obligation upon knowledge or court order  New Consumer Rights Directive  Higher level of consumers' protections, transparency and obligations on businesses 19 March 2014giulio.coraggio@dlapipe.com 5
  6. 6. ITALY – Advertising  Procedure under unfair commercial practices and misleading advertising regulations  Competition Authority in charge of proceeding  Fines up to € 5,000,000  Recent disputes: Apple, Ryanair, Groupalia and Groupon  Proceeding under advertising self-regulatory code  Binding only on entities that signed the self-regulatory code  most of ISP and TV associations signed it  Much faster than the administrative procedure  No fines but effective due to entities signatory of the code  Issues with prize promotions on social media 19 March 2014giulio.coraggio@dlapipe.com 6
  7. 7. ITALY – Data Protection  Stingent approach by Data Protection Authority towards new technologies  New guidelines on "social spam"  Sanctions  administrative fines up to € 300,000 that can be quadrupled  criminal sanctions  Google Vividown dispute  civil claims for damages  Proactive approach against foreign entitites  investigations on Skype and WhatsApp 19 March 2014giulio.coraggio@dlapipe.com 7
  8. 8. ITALY – Liability on the Internet  Editors' strict liability regime extended to the Internet  YouTube vs. RTI dispute  Facebook fan page case  TripAdvisor case  Cases on forums and blogs  Copyright: new enforcement procedure!  Need to put internal procedures to comply 19 March 2014giulio.coraggio@dlapipe.com 8
  9. 9. The Future – Big Data will grow or shrink?  New Technologies  Wearable technologies  Internet of Things  More information to be shared and possibly used for marketing purposes  Will regulators be able to find the right balance between users' protection and privacy regulations? 19 March 2014giulio.coraggio@dlapipe.com 9
  10. 10. Thank you! Be careful what you say in social media, because no matter what, we live in a hypersensitive society where people are just looking for any reason to be offended and make a huge deal about nothing (Unknown) Giulio Coraggio DLA Piper Italy T +39 02 80 618 619 M +39 334 68 81 147 E giulio.coraggio@dlapiper.com giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 10

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