Presentation on legal issues on the exploitation of intellectual property rights relating to the gaming and gambling sectors.

1. Intellectual Property Models in the
Electronic Gaming Industry
18 July 2013

2. Giulio Coraggio - DLA Piper Italy
T: +39 02 80 618 619
giulio.coraggio@dlapiper.com
Global Outsourcing Association of Lawyers
Webinar – 18 July 2013
Speaker

3. Agenda
 Definitions and background information
 Video gaming
 copyright
 trade mark
 patent
 Gambling
 Outsourcing of intellectual property rights
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 3

4. Definition of video game
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 4
Software with entertainment or educational purpose, containing
audio and video elements, used to create an interactive
relationship with/between the users of the software by means of
images, texts, sounds, all individually protected under
intellectual property laws.

5. Types of protection
 Copyright
 A mere computer program?
 sequence of images in movement
 complex type of work
 Trademark
 of the manufacturer
 of the product (e.g. FIFA, Tomb Rider, Batman)
 Third parties' rights
 images, songs, names
 Characters
 Mario Bros – YouTube dispute
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 5

6. Super Mario vs. Super Mariano -
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 6

7. What above consoles and their
accessories?
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 7
A video game console is an interactive computer that produces a video
display signal which can be used with a display device (a television,
monitor, etc.) to display a video game. A console can be fixed or portable
and in the latter scenario video game controllers and audio systems are
integrated in the device

8. What can be protected?
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 8
 Components
 patent
 copyright
 Shape
 design right
 utility model
 Trademark
 manufacturer
 product
 Mod chip

9. Gaming, social gaming and gambling…
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 9
 Virgin gaming - gambling or just gaming?
 Second life
 Zynga CityVille

10. Outsourcing of IP rights – what issues?
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 10
 Market place model of business
 Potential breach of third parties' rights
 Territorial restrictions of IP rights
 Compliance with local laws

11. Thank you
giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 11
Giulio Coraggio - DLA Piper Italy
Tel: +39 02 80 618 619
Mob: +39 334 6881147
E-mail: giulio.coraggio@dlapiper.com

12. Questions from the audience
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