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App Nation: a Creative Look at the Design, Gestures and Native Features used by Apps

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App Nation: a Creative Look at the Design, Gestures and Native Features used by Apps

  1. 1. app nation Prepared by: Molly Garris Prepared for: Leo Burnett USA March 30, 2011 1
  2. 2. 1 in 4 adults now use mobile apps Source : Pew Research Center’s Internet & American Life Project May 2010 2
  3. 3. state of app downloads Top App Stores Apps Available 350,000 100,000 10,000 Average No. of Apps 40 25 14 Sources: Apple, Engadget, Mashable, Into Mobile and O’Reilly 3
  4. 4. most downloaded app Source : Facebook 4
  5. 5. designing for iphone 67,575,749 monthly active users 67,575,749 monthly active users Source : Facebook iPhone App 5
  6. 6. designing for android Source : Facebook Android App 6
  7. 7. designing for blackberry 31,149,002 monthly active users Source : Facebook Blackberry App 7
  8. 8. intro to mobile apps • Software Downloaded to Phone • Taps Into Native Phone Features • Integrated User Experience 8
  9. 9. how facebook apps integrate with native features Source : Facebook iPhone App 9
  10. 10. Apple iOS Apple iPhone 4 Apple iPhone 3 Apple iPad 2 Apple iPad Google Android Motorola Droid HTC Evo Samsung Galaxy S Samsung Galaxy Tab *Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching 10 Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm
  11. 11. touch Source : http://www.lukew.com/touch/ 11
  12. 12. tap Source : iTunes Tap Tap Revenge App 12
  13. 13. tap Source : iTunes Simon Says App 13
  14. 14. drag Source : Playzgame.com and iTunes Bejeweled 2 App 14
  15. 15. drag Source : PhoneDog.com and iTunes Angry Birds App 15
  16. 16. flick Source : iTunes Paper Toss App 16
  17. 17. flick Source : iTunes Fruit Ninja App 17
  18. 18. pinch / spread Source : iTunes In Bed Tagger App 18
  19. 19. Apple iOS Apple iPhone 4 Apple iPhone 3 Apple iPad 2 Apple iPad Google Android Motorola Droid HTC Evo Samsung Galaxy S Samsung Galaxy Tab *Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching 19 Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm
  20. 20. video Source : iTunes Vintage Video Maker App 20
  21. 21. camera Source : Gadget Tech Blog 21
  22. 22. forward-facing camera Source : iTunes Incredibooth App 22
  23. 23. voice Source : iTunes I am T-Pain App 23
  24. 24. voice Source : http://www.syfy.com/beinghuman/shazam/ 24
  25. 25. gps Source : iTunes Seek n Spell 25
  26. 26. gps Source : iTunes Slurpee App 26
  27. 27. compass Source : iTunes Planets App 27
  28. 28. gyroscope Source : iTunes Eliminate: Gun Range 28
  29. 29. gyroscope Source : iTunes Rubik’s Cube 29
  30. 30. accelerometer Source : iTunes Doodle Jump 30
  31. 31. accelerometer Source : iTunes Labyrinth 2 App 31
  32. 32. app development • Select site content and features based on what would provide value to users on- Define the-go, and by considering what phone’s features to tap into Features • Determine the Technical Profile of your intended audience Determine • Select platforms to build on Breadth • Create Designs and User Experiences for each of the selected platforms Design • The app is built using a SDK (software development kit) for each selected platform • Apps require rigorous testing to avoid unnecessary app updates Code on SDK • Apple iTunes requires app approval — typically a 3-10 week process Submit • Blackberry App Exchange also requires app approval — typically a 1-2 week For process Approval 32
  33. 33. considerations Getting featured Search terms App icon, name, description and content App load screen 33 App publisher – brand, dev team, etc.
  34. 34. app resources • Appy Awards – shows recent award finalists and submissions • Mobile Awesomeness Blog – design blog around mobile-optimized websites but ideas can be applied to apps • Mobile Marketer – excellent source for all things mobile • The FWA – design blog with innovative mobile work • App Store SDKs – Software development kits typically have design resources and guidelines 34

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