3. Re-projecting the web
Times are a-changing
j the website is a place
j the website is an application
j the website is a collection of services
4. Re-projecting the web
Rise of the Machines
Not every user is human
j spiders
j aggregators
j browser extensions
5. Re-projecting the web
TheWeb Standards movement
Separation between content
and presentation was a big step forward,
kickstarting new design practices
and an attention to longevity and reusability.
6. Re-projecting the web
The revolution will be syndicated
What is RSS and content syndication?
j RSS is just a standardized format
for describing content
j our machine friends can collect
and read RSS feeds
7. Re-projecting the web
The revolution will be syndicated
What can I do with feeds?
j subscribe to news sources
j keep track of things
j deliver content
8. Re-projecting the web
Content is king
Website writing changes shape, breaking down
in smaller, atomic chunks of content
j easier to create and manage
j can be updated more frequently
9. Re-projecting the web
The metadata and you
Content publishing tools make easy
to store and keep track of metadata (data about data).
Machines love this.
10. Re-projecting the web
The metadata and you
XFN is a standard format to describe
relationships between people.
Spiders can collect XFN data
and explore social networks.
13. Re-projecting the web
Content modification blues
Users can -and will- find ways to fix
what’s wrong with your site, e.g. allmusic.com.
+200 site-specific extensions available.
14. Re-projecting the web
Content modification blues
The bad: ad blockers, pop-up killers, proxy filters.
Grey area: MS smart tags and the Google
Autolink controversy
