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How to manage
client feedback?
for designers
NEGATIVE
feedback
POSITIVE
feedback
CONSTRUCTIVE
feedback
NEGATIVE feedback

needs to be managed!

CONSTRUCTIVE feedback

needs to be comprehended well!
But

WHY
manage it?
It makes you a more efficient designer
It makes you a more efficient designer
It’ll help cut delivery times
It makes you a more efficient designer
It’ll help cut delivery times
And above all, it’ll keep your clients happy
It makes you a more efficient designer
It’ll help cut delivery times
And above all, it’ll keep your clients happy

So, man...
Image by Marvel Studios

...become a

DESIGN SUPERHERO
YOU TOO
can become one
Image by Universal Pictures

But How ?
1. Document the feedback
1. Document the feedback
Not like this...
Document everything received as feedback
for all parties to approve
Document everything received as feedback
for all parties to approve
No need to shuffle through back/forth email
mess
Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana
Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana
Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana

BE SMART!
Some tools automatically document everything for
you
Some tools automatically document everything for
you
You invite people who’re relevant to the discussion in
workspace (lik...
Some tools automatically document everything for
you
You invite people who’re relevant to the discussion in
workspace (lik...
2.

Clarify ambiguous
feedback

Image by - http://www.johnfeodorov.com
2.

Clarify ambiguous
feedback BEFORE making changes

Image by - http://www.johnfeodorov.com
Make sure your clients agree to your
interpretation before starting the changes
Make sure your clients agree to your
interpretation before starting the changes
Strive to turn ambiguous comments into
dir...
Give your comments or feedback directly over
your images, videos or PDFs.
3.

Describe how feedback
may impact Project scope
3.

Describe how feedback
may impact Project scope
Pen

Sharpie

Marker

Purple
Feedback can change project scope considerably

Posters by http://thechive.com/2013/01/30/designer-turns-negative-client-c...
LEAVE NO
ROOM
FOR be no
There should
surprises !
SURPRISES!!!!
To avoid surprises, have a contextual discussion on
the feedback
and
get everybody on the same page.
To avoid surprises, have a contextual discussion on
the feedback
and
get everybody on the same page.
Or just have a real
t...
COMMON
PROBLEMS WITH
CLIENT FEEDBACK
Image by - http://www.justagirlandherlittledog.com
Actionable but negative feedback

Actionable but negative
feedback
Don’t get emotional about negative
feedback. It’s Okay!
Don’t get emotional about negative
feedback. It’s Okay!
Instead, educate your client
Don’t get emotional about negative
feedback. It’s Okay!
Instead, educate your client
Just understand what exactly the clie...
Don’t get emotional about negative
feedback. It’s Okay!
Instead, educate your client
Just understand what exactly the clie...
Client contradicts the Design
and Branding guides
Understand the mindset behind the
suggestions
Understand the mindset behind the
suggestions
Come up with changes more consistent with
the guidelines
Understand the mindset behind the
suggestions
Come up with changes more consistent with
the guidelines

Tip: Put the desig...
Client dislikes everything you
have done

Image by http://beyondthefalls.tumblr.com/post/15764032404
Add him/her on your feedback tool
Add him/her on your feedback tool
Have a meaningful online discussion and go
through the design again
Add him/her on your feedback tool
Have a meaningful online discussion and go
through the design again

Tip: Try to have mo...
Image by http://www.mauraneill.com

Meet at coffee shop, do a Google Hangout, Skype calls or use real-time sync tools
Image by Walt Disney Pictures

That’s all folks! Hope this helps you in becoming a
DESIGN SUPERHERO

Liked this? Share it ...
BE SMART!
Discover how framebench is changing the way
creative people collaborate visually

Get your free account
PS: You ...
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Howtomanageclientfeedback 130926060912-phpapp01

  1. 1. How to manage client feedback? for designers
  2. 2. NEGATIVE feedback
  3. 3. POSITIVE feedback
  4. 4. CONSTRUCTIVE feedback
  5. 5. NEGATIVE feedback needs to be managed! CONSTRUCTIVE feedback needs to be comprehended well!
  6. 6. But WHY manage it?
  7. 7. It makes you a more efficient designer
  8. 8. It makes you a more efficient designer It’ll help cut delivery times
  9. 9. It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy
  10. 10. It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy So, manage client feedback effectively and...
  11. 11. Image by Marvel Studios ...become a DESIGN SUPERHERO
  12. 12. YOU TOO can become one
  13. 13. Image by Universal Pictures But How ?
  14. 14. 1. Document the feedback
  15. 15. 1. Document the feedback Not like this...
  16. 16. Document everything received as feedback for all parties to approve
  17. 17. Document everything received as feedback for all parties to approve No need to shuffle through back/forth email mess
  18. 18. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
  19. 19. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
  20. 20. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana BE SMART!
  21. 21. Some tools automatically document everything for you
  22. 22. Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room)
  23. 23. Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room) They automatically get access to all the contextual feedback.
  24. 24. 2. Clarify ambiguous feedback Image by - http://www.johnfeodorov.com
  25. 25. 2. Clarify ambiguous feedback BEFORE making changes Image by - http://www.johnfeodorov.com
  26. 26. Make sure your clients agree to your interpretation before starting the changes
  27. 27. Make sure your clients agree to your interpretation before starting the changes Strive to turn ambiguous comments into directions and not opinions
  28. 28. Give your comments or feedback directly over your images, videos or PDFs.
  29. 29. 3. Describe how feedback may impact Project scope
  30. 30. 3. Describe how feedback may impact Project scope Pen Sharpie Marker Purple
  31. 31. Feedback can change project scope considerably Posters by http://thechive.com/2013/01/30/designer-turns-negative-client-comments-into-funny-posters-41-photos/
  32. 32. LEAVE NO ROOM FOR be no There should surprises ! SURPRISES!!!!
  33. 33. To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page.
  34. 34. To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page. Or just have a real time meeting on the design and present your case smoothly.
  35. 35. COMMON PROBLEMS WITH CLIENT FEEDBACK Image by - http://www.justagirlandherlittledog.com
  36. 36. Actionable but negative feedback Actionable but negative feedback
  37. 37. Don’t get emotional about negative feedback. It’s Okay!
  38. 38. Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client
  39. 39. Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client Just understand what exactly the client is trying to say
  40. 40. Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client Just understand what exactly the client is trying to say Tip : Do write back to your client with a clarification of your original intent.
  41. 41. Client contradicts the Design and Branding guides
  42. 42. Understand the mindset behind the suggestions
  43. 43. Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines
  44. 44. Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines Tip: Put the design guideline in the same workspace as a PDF and link your reasons on it for better understandability
  45. 45. Client dislikes everything you have done Image by http://beyondthefalls.tumblr.com/post/15764032404
  46. 46. Add him/her on your feedback tool
  47. 47. Add him/her on your feedback tool Have a meaningful online discussion and go through the design again
  48. 48. Add him/her on your feedback tool Have a meaningful online discussion and go through the design again Tip: Try to have more face to face discussions with client to build rapport.
  49. 49. Image by http://www.mauraneill.com Meet at coffee shop, do a Google Hangout, Skype calls or use real-time sync tools
  50. 50. Image by Walt Disney Pictures That’s all folks! Hope this helps you in becoming a DESIGN SUPERHERO Liked this? Share it with people you care Share on facebook Share on twitter
  51. 51. BE SMART! Discover how framebench is changing the way creative people collaborate visually Get your free account PS: You will fall in love with it Cover slide image by http://ardentheatre.org/

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