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Future of being active
Gijsbregt Brouwer 	

EuropeActive - Berlin - June 16th, 2014
Creating sports experiences	

in a wor...
Disruption
!
When will internet video
overtake TV? 	

“That already happened.” 	

-	

Eric Scmidt, CEO Google
1 on 1
 	
  1 to many
Many to many
Facts
Social networks world wide
0
300
600
900
1200
Facebook Whatsapp Google+ Linkedin Twitter Instagram Tumblr Pinterest Vine
4...
Use of smartphone
Use of smartphone
2010
82%
18%
2014
37%
63%
Mobile Desktop
Number of users of Runkeeper
0
8,75
17,5
26,25
35
2008 2009 2010 2011 2012 2013 now
30
23
9
6
2
00
All running apps combined
Far more than	

100M downloads
Pump it
Mobile revolution
Trends	

2nd decade 21st century
Tracking
"Sharing"
Fenced off
Smart real estate
Smart everything
Everything connected
All senses touched
Realtime world
Realtime world
Online = personal
Offline = personal
Define personal?
Outside is the new inside
“More people in the club”?
Trends	

SPORTNEXT 2014
Transparant athlete
Transparant athlete
Yoga & broga
Desportification of sports
Performance	

Fitness	

Wellness	

Lifestyle
Desportification of sports
Mind as the final frontier
Mind as the final frontier
Robots are coming
Robots are coming
Customer journey 2020
Engaging in activities
Before
Body scan
Before
Brain scan
Before
Gene scan
Before
print shoes & gear
Before
print shoe & gear
Before
Analysis of training
Before
Someone to train with
Before
Smart watch
During
Smart wear
During
Smart helmet
During
real time body feedback
During
real time body feedback
During
real time hydro feedback
During
ghosting
During
social & geo feedback
During
bio feedback
During
cheering
During
Screens everywhere
During
real time music
During
Gaming
During
Video
After
Track
After
Competition
After
Rewards
After
Bio analysis
After
smart recovery
Be personal
Be conceptual
Be flexible
Be connected
Be different
Follow me @gijsbregt
Performance Fitness Wellness Lifestyle Desportification
Performance Fitness Wellness Lifestyle Desportification
Performance Fitness Wellness Lifestyle Desportification
Performance Fitness Wellness Lifestyle Desportification
Performance Fitness Wellness Lifestyle Desportification
Performance Fitness Wellness Lifestyle Desportification
Performance Fitness Wellness Lifestyle Desportification
Performance Fitness Wellness Lifestyle Desportification
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Performance Fitness Wellness Lifestyle Desportification Future of the fitness industry

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Performance

Fitness

Wellness

Lifestyle
Desportification of sports

Veröffentlicht in: Lifestyle, Sport
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