Learn about Facebook's Like Button

1. The Facebook Like Button Everything you need to know.

2. Like Button On every Fan Page

3. Like Button Any page on the internet can have one

4. Like Styles – Format / Color Dark Light Standard Button Count Box Count

5. Like Styles Fonts Arial,LucidaGrande,SegoeUI,Tahoma,TrebuchetMS,Verdana Like / Recommend

6. Like – Visibility – On Profile User’s profiles show what a person likes

8. Like Gating Requires Users to Like Content before Gaining access to something. Useful for couponing

9. Like – Brand Benefits EVERY Like button behaves like a fan page Once a Facebook user Like’s something they opt in to communications.

10. Communication Optimization Facebook’sEdgeRank Algorithm determines if people see your posts Status Update Optimization is like SEO for facebook posts Status Updates drive fans to promotions and giveaways more than tabs do. The quality of posts matter! Impressions: Number of time your Page post was seen in News Feed or on the Page Wall. Feedback: Ration of total Likes and comments on that story over the total Impressions

11. EdgeRank in Detail Incorporates the interactions between the user and your page. Encouraging users to interact with your posts increases EdgeRank http://techcrunch.com/2010/04/22/facebook-edgerank/

12. Like – Brand Benefits EVERY Like button behaves like a fan page Full suite of Analytic Information Available

13. Analytic Detail Information is real-time allowing you to see activity as it happens. See click through rate of like stories – engaging messages and open ended questions do better.

14. Facebook Advertising and Like Can do market segmenting based on users either connected or not connected to likes. Example:“Target all my fans who likeproduct x but have not yet likedproduct y”

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