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Virtual Town...



 ...a whole new world!!!
BUSINESS IDEA
a “social game” where people can buy, sell, trade, share and
create virtual products, services, ideas, and real estate.
BUSINESS IDEA
a “social game” where people can buy, sell, trade, share and
create virtual products, services, ideas, and real estate.


                      MISSION

to become the leader in online social gaming.
BUSINESS IDEA
a “social game” where people can buy, sell, trade, share and
create virtual products, services, ideas, and real estate.


                      MISSION

to become the leader in online social gaming.


                 PRIMARY GOAL
to develop a virtual community dedicated to creative
expression, interaction and communication on a global level.
FUNDS
            Use of Funds
Salaries & Working Capital    $2,000,000

    Site Development           $500,000

      Game Assets              $100,000

       Mini-Games              $400,000

        Marketing             $2,000,000


          Total              $ 5,000,000
MARKET ANALYSIS
                online advertising will reach $25,9 billion by 2011

Opportunities   in-game advertising rose to $800 million in 2009

                48 million american adults have posted some sort of
                user-generated content online
MARKET ANALYSIS
                online advertising will reach $25,9 billion by 2011

Opportunities   in-game advertising rose to $800 million in 2009

                48 million american adults have posted some sort of
                user-generated content online




Competition     FarmVille, Piece and Meez
MARKET ANALYSIS
                online advertising will reach $25,9 billion by 2011

Opportunities   in-game advertising rose to $800 million in 2009

                48 million american adults have posted some sort of
                user-generated content online




Competition     FarmVille, Piece and Meez




                Ages: 16-34
Target Market
                31% of adults 18+ prefer to spend time playing
                casual games than watching TV
SOURCES OF REVENUES

Virtual Currency Sales
SOURCES OF REVENUES

Virtual Currency Sales




Premium Accounts
SOURCES OF REVENUES

Virtual Currency Sales




Premium Accounts



                         Banner and Text Advertising

Advertising Revenue      Sponsorship

                         Virtual Billboards
EXIT STRATEGY
Requested Funds: $5,000,000
EXIT STRATEGY
Requested Funds: $5,000,000



# of Users by 2015: 5,000,000
EXIT STRATEGY
Requested Funds: $5,000,000



# of Users by 2015: 5,000,000



Average Price Per User in recent new media acquisitions: 5$
EXIT STRATEGY
Requested Funds: $5,000,000



# of Users by 2015: 5,000,000



Average Price Per User in recent new media acquisitions: 5$




      Enterprise Value in 2015: $25,000,000
MANAGEMENT TEAM

Gianluca Miniero - Chief Executive Officer




Francesco Romeo - Chief Creative Officer




Enrico Villano - Chief Financial Officer
I would like to thank the
members of the management team
 for the awesome collaboration!!!

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Virtual Town Business Plan

  • 1. Virtual Town... ...a whole new world!!!
  • 2. BUSINESS IDEA a “social game” where people can buy, sell, trade, share and create virtual products, services, ideas, and real estate.
  • 3. BUSINESS IDEA a “social game” where people can buy, sell, trade, share and create virtual products, services, ideas, and real estate. MISSION to become the leader in online social gaming.
  • 4. BUSINESS IDEA a “social game” where people can buy, sell, trade, share and create virtual products, services, ideas, and real estate. MISSION to become the leader in online social gaming. PRIMARY GOAL to develop a virtual community dedicated to creative expression, interaction and communication on a global level.
  • 5. FUNDS Use of Funds Salaries & Working Capital $2,000,000 Site Development $500,000 Game Assets $100,000 Mini-Games $400,000 Marketing $2,000,000 Total $ 5,000,000
  • 6. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011 Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content online
  • 7. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011 Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content online Competition FarmVille, Piece and Meez
  • 8. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011 Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content online Competition FarmVille, Piece and Meez Ages: 16-34 Target Market 31% of adults 18+ prefer to spend time playing casual games than watching TV
  • 10. SOURCES OF REVENUES Virtual Currency Sales Premium Accounts
  • 11. SOURCES OF REVENUES Virtual Currency Sales Premium Accounts Banner and Text Advertising Advertising Revenue Sponsorship Virtual Billboards
  • 13. EXIT STRATEGY Requested Funds: $5,000,000 # of Users by 2015: 5,000,000
  • 14. EXIT STRATEGY Requested Funds: $5,000,000 # of Users by 2015: 5,000,000 Average Price Per User in recent new media acquisitions: 5$
  • 15. EXIT STRATEGY Requested Funds: $5,000,000 # of Users by 2015: 5,000,000 Average Price Per User in recent new media acquisitions: 5$ Enterprise Value in 2015: $25,000,000
  • 16. MANAGEMENT TEAM Gianluca Miniero - Chief Executive Officer Francesco Romeo - Chief Creative Officer Enrico Villano - Chief Financial Officer
  • 17. I would like to thank the members of the management team for the awesome collaboration!!!