SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Downloaden Sie, um offline zu lesen
Organisation of big service
                                providers

                               GOOGLE
                               Gianmarco Piva
                                            ⁓
                                gianmarco.piva@gmail.com
                                      matr. 143555




giovedì 18 marzo 2010
INDEX

           The company

           Financial numbers

                        Investments
           Business model
                        Advertising and
                        user profiling



                                          2
giovedì 18 marzo 2010
THE COMPANY


                 A multinational public cloud computing and
                 Internet search technologies corporation,

                 Internet-based services and products,

                 97% of profits from Advertising

                                                  en.wikipedia.org



                                     3
giovedì 18 marzo 2010
MISSION


                        “To organise the world's information and
                        make it universally accessible and useful”

                                                ⁓

                                     “Don't be evil”
                                        Paul Buchheit
                                         Google engineer




                                            4
giovedì 18 marzo 2010
HISTORY SO FAR...




                    Source: “How Google makes money” by Manoj Jasra.




                                                     5
giovedì 18 marzo 2010
FINANCIAL NUMBERS
                 Revenue: $23,650,560,000                  Stock price: from $85 of the
                                                           IPO in 2004 to the actual
                 ⁓ 97% of revenue from                     $570 per share.
                 Advertising;

                 Profits: $6,520,450,000;

                 Market Value ⁓ $200 billions;

                 Acquired more than 30
                 companies in 9 years;

                 Investments in: software
                 development, clean
                 technologies, biotech,
                                                 GOOG: Google stock price (Aug. 2004 - Mar. 2010)
                 healthcare and more;

                                                 6
giovedì 18 marzo 2010
INVESTMENTS
        Free Wifi - Free wifi connection for the Mountain View community;
        Wimax - With Sprint to provide mobile high-speed Internet access
        technology (a 100 millions users market at the end of 2008);             WHY?
        Satellite - $60 millions to bring the Internet in the developing
        countries;
        Balloon wifi - With Space Data, to provide an Internet access
        technology which is superior to satellites for isolated areas;
        Backbone - A long distance high-speed network. With Current, the
        company invested $ 100 millions.


                                       ✓ Strengthen and secure
                                          infrastructures;
                                       ✓ High-speed Internet access (i.e. time
                                          spent online and usage volumes);
                                       ✓ Internet access for unconnected
                                          populations.

                                                    7
giovedì 18 marzo 2010
GOOGLE AND THE CRISIS
            Google prospected growth
            (2008-2012)




           Source: “Everything you always wanted to know about Google…But were afraid to ask” by FaberNovel


                                                          8
giovedì 18 marzo 2010
BUSINESS MODEL

             As we said, Google
             mainly sustains through
             Advertisment.
             To guarantee the best
             advertising possibilities:
             many sources of
             information (i.e. its
             applications, websites
             and services).


                                      9
giovedì 18 marzo 2010
BUSINESS MODEL
                        Google sites and services

          SEARCHES                         YOUTUBE
         85,78% of global search            20 hours of videos per
         market share;                     minute;
         7,2 billions of page views         81,9% of shared embedded
         every day;                        videos on blogs;
         620 millions users daily;         39,4% online video market
         20 PB processed daily.            share (USA).
                                           ANDROID
          GMAIL
                                           60,000 new phones a day
         146 millions every month.
                                           20,000 apps
                                      10
giovedì 18 marzo 2010
BUSINESS MODEL
                   BLOGGER                        ANALYTICS
                   270,000 words written          57% of usage on top
                  every minute;                   10,000 sites.
                  66,7% of traffic from
                  outside US.                      A Lot More...
                                                  45% of products in beta
                   ORKUT                          Apps, Calendar, Checkout, Docs
                                                  & Spreadsheet, Groups, Picasa,
                  80 - 100 millions users.        Reader, Talk, Translate,
                                                  Webmaster Tools, Finance, Maps,
                  CHROME BROWSER                  Earth, Toolbar, Chrome OS, Buzz,
                                                  Doubleclick, Feedburner, Knol,
                  5,22% of web browsers           Sites, Wave, App Engine,
                  market share.                   OpenSocial, Alerts, Buzz,
                                                  Latitude, Health...


                                             11
giovedì 18 marzo 2010
BUSINESS MODEL
            “Search market share
                 reflects past
              behaviour, but the
             ACSI is predictive of
               future consumer
                  behaviour.
               Historically it has
                                                     ACSI’s consumer satisfaction index: 2000- 2009
            been a very accurate
                gauge of future
             consumer behaviour
             in other industries.”
                            ⁓
                        Larry Freed
               American Customer Satisfaction
                        Index (ACSI)



                                                12
giovedì 18 marzo 2010
BUSINESS MODEL
   ‣ What can Google do with these services?
         Track users’ online behaviour to guarantee the best resources for advertisment.


   ‣ How?
         Google is able to:
                retrieve data from users’ phone, computer, mail, and their entire digital life;
                directly provide Internet pages, the cables delivering the Internet, users’
                entertainment (Youtube) and news (Google News);
                know “where everything is” (Google Earth, Buzz and Latitude), users’ health records
                (Google Health), finances (Google Finance) and relationships (Google Buzz).


              These are incredible sources of information for the company.
            Any other organisation has these information-retrieval capabilities.


                                                      13
giovedì 18 marzo 2010
USER PROFILING

                           According to a recent research,
                                Google have access to

                                       99,2%
                        of the navigation statistic of each user




                                           14
giovedì 18 marzo 2010
USER PROFILING

                  WEBSITES. Data managed into Google-owned websites
                  provide terrific informations and profiling “material”. The
                  most of them are embeddable (a part of a websites can
                  be inserted in other websites). This amplifies the
                  company’s tracking possibilities.

                  ANALYTICS. Google Analytics is used in 9 out of 10
                  Italian websites and in the majority of the big portals
                  worldwide. ∼80% of every website use Google statistical
                  applications (e.g.Twitter)

                  FEEDBURNER. This is a service to handle all the
                  websites RSS-feeds’ and give statistics about them.


                                           15
giovedì 18 marzo 2010
USER PROFILING
                 LIBRARIES HOSTING. Standard libraries (e.g. JavaScript -
                 JQuery) are stored and available on Google-controlled
                 servers. If a user downloads one of these libraries, he will be
                 profiling material.

                 ADSENSE. Adsense and Adword are two services giving
                 the chance to embed a small piece of code into websites to
                 rise some money out of advertisement. Google is able to
                 track trend and tendencies (other than raising a lot of
                 money).

                 Http PROTOCOL REFERRAL. When browsing through
                 websites, informations about someone’s path are available.
                 Cookies and log-files are good indicators of on-line
                 behaviours. Google have access to first hand information
                 and data.
                                            16
giovedì 18 marzo 2010
PROSPECTIVES
           New web-based applications and services keep coming.
           (Google knows what users are buying, where they are doing it
           and how much they are spending for it, but also personal tastes
           and trends).

           It is extremely easy to end up under Google’s Eye.

           Google is planning to run some tests using fiber optics. This is
           a win-win situation: Internet service providers are forced to
           invest in high-speed connection (i.e. new applications
           development opportunities and even more data - and users’
           informations - exchanged daily).


                                        17
giovedì 18 marzo 2010
REFERENCES
                “Everything you always wanted to           “Google Tops In Search Satisfaction
                know about Google…But were afraid          According To Pre-Bing Survey” by
                to ask” by FaberNovel: <http://            Greg Sterling: <http://
                www.slideshare.net/dreche/                 searchengineland.com/google-tops-
                everything-you-always-wanted-to-           in-search-satisfaction-according-to-
                know-about-googlebut-were-afraid-          pre-bing-survey-24080>
                to-ask-presentation>;
                                                           “How Google makes money” by Manoj
                “FoolDNS vs. GoogleDNS” by Matteo          Jasra: <http://
                G.P. Flora: <http://vimeo.com/             www.webanalyticsworld.net/2007/04/
                7982723>;                                  how-google-makes-money.html>

                “Google” by Wikipedia.en: <http://         “The Beast File: Google” by
                en.wikipedia.org/wiki/Google>;             hungrybeast.abc.net.au: <http://
                                                           www.youtube.com/watch?
                “Google Business Model” by ericl368        v=R7yfV6RzE30&feature=player_embe
                on Slideshare: <http://                    dded - >.
                www.slideshare.net/ericl368/
                googlebusmodelshared>;


                                                      18
giovedì 18 marzo 2010

Weitere ähnliche Inhalte

Kürzlich hochgeladen

AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 

Kürzlich hochgeladen (20)

AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 

Empfohlen

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 

Empfohlen (20)

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 

Organisation of big service providers - Google

  • 1. Organisation of big service providers GOOGLE Gianmarco Piva ⁓ gianmarco.piva@gmail.com matr. 143555 giovedì 18 marzo 2010
  • 2. INDEX The company Financial numbers Investments Business model Advertising and user profiling 2 giovedì 18 marzo 2010
  • 3. THE COMPANY A multinational public cloud computing and Internet search technologies corporation, Internet-based services and products, 97% of profits from Advertising en.wikipedia.org 3 giovedì 18 marzo 2010
  • 4. MISSION “To organise the world's information and make it universally accessible and useful” ⁓ “Don't be evil” Paul Buchheit Google engineer 4 giovedì 18 marzo 2010
  • 5. HISTORY SO FAR... Source: “How Google makes money” by Manoj Jasra. 5 giovedì 18 marzo 2010
  • 6. FINANCIAL NUMBERS Revenue: $23,650,560,000 Stock price: from $85 of the IPO in 2004 to the actual ⁓ 97% of revenue from $570 per share. Advertising; Profits: $6,520,450,000; Market Value ⁓ $200 billions; Acquired more than 30 companies in 9 years; Investments in: software development, clean technologies, biotech, GOOG: Google stock price (Aug. 2004 - Mar. 2010) healthcare and more; 6 giovedì 18 marzo 2010
  • 7. INVESTMENTS Free Wifi - Free wifi connection for the Mountain View community; Wimax - With Sprint to provide mobile high-speed Internet access technology (a 100 millions users market at the end of 2008); WHY? Satellite - $60 millions to bring the Internet in the developing countries; Balloon wifi - With Space Data, to provide an Internet access technology which is superior to satellites for isolated areas; Backbone - A long distance high-speed network. With Current, the company invested $ 100 millions. ✓ Strengthen and secure infrastructures; ✓ High-speed Internet access (i.e. time spent online and usage volumes); ✓ Internet access for unconnected populations. 7 giovedì 18 marzo 2010
  • 8. GOOGLE AND THE CRISIS Google prospected growth (2008-2012) Source: “Everything you always wanted to know about Google…But were afraid to ask” by FaberNovel 8 giovedì 18 marzo 2010
  • 9. BUSINESS MODEL As we said, Google mainly sustains through Advertisment. To guarantee the best advertising possibilities: many sources of information (i.e. its applications, websites and services). 9 giovedì 18 marzo 2010
  • 10. BUSINESS MODEL Google sites and services SEARCHES YOUTUBE 85,78% of global search 20 hours of videos per market share; minute; 7,2 billions of page views 81,9% of shared embedded every day; videos on blogs; 620 millions users daily; 39,4% online video market 20 PB processed daily. share (USA). ANDROID GMAIL 60,000 new phones a day 146 millions every month. 20,000 apps 10 giovedì 18 marzo 2010
  • 11. BUSINESS MODEL BLOGGER ANALYTICS 270,000 words written 57% of usage on top every minute; 10,000 sites. 66,7% of traffic from outside US. A Lot More... 45% of products in beta ORKUT Apps, Calendar, Checkout, Docs & Spreadsheet, Groups, Picasa, 80 - 100 millions users. Reader, Talk, Translate, Webmaster Tools, Finance, Maps, CHROME BROWSER Earth, Toolbar, Chrome OS, Buzz, Doubleclick, Feedburner, Knol, 5,22% of web browsers Sites, Wave, App Engine, market share. OpenSocial, Alerts, Buzz, Latitude, Health... 11 giovedì 18 marzo 2010
  • 12. BUSINESS MODEL “Search market share reflects past behaviour, but the ACSI is predictive of future consumer behaviour. Historically it has ACSI’s consumer satisfaction index: 2000- 2009 been a very accurate gauge of future consumer behaviour in other industries.” ⁓ Larry Freed American Customer Satisfaction Index (ACSI) 12 giovedì 18 marzo 2010
  • 13. BUSINESS MODEL ‣ What can Google do with these services? Track users’ online behaviour to guarantee the best resources for advertisment. ‣ How? Google is able to: retrieve data from users’ phone, computer, mail, and their entire digital life; directly provide Internet pages, the cables delivering the Internet, users’ entertainment (Youtube) and news (Google News); know “where everything is” (Google Earth, Buzz and Latitude), users’ health records (Google Health), finances (Google Finance) and relationships (Google Buzz). These are incredible sources of information for the company. Any other organisation has these information-retrieval capabilities. 13 giovedì 18 marzo 2010
  • 14. USER PROFILING According to a recent research, Google have access to 99,2% of the navigation statistic of each user 14 giovedì 18 marzo 2010
  • 15. USER PROFILING WEBSITES. Data managed into Google-owned websites provide terrific informations and profiling “material”. The most of them are embeddable (a part of a websites can be inserted in other websites). This amplifies the company’s tracking possibilities. ANALYTICS. Google Analytics is used in 9 out of 10 Italian websites and in the majority of the big portals worldwide. ∼80% of every website use Google statistical applications (e.g.Twitter) FEEDBURNER. This is a service to handle all the websites RSS-feeds’ and give statistics about them. 15 giovedì 18 marzo 2010
  • 16. USER PROFILING LIBRARIES HOSTING. Standard libraries (e.g. JavaScript - JQuery) are stored and available on Google-controlled servers. If a user downloads one of these libraries, he will be profiling material. ADSENSE. Adsense and Adword are two services giving the chance to embed a small piece of code into websites to rise some money out of advertisement. Google is able to track trend and tendencies (other than raising a lot of money). Http PROTOCOL REFERRAL. When browsing through websites, informations about someone’s path are available. Cookies and log-files are good indicators of on-line behaviours. Google have access to first hand information and data. 16 giovedì 18 marzo 2010
  • 17. PROSPECTIVES New web-based applications and services keep coming. (Google knows what users are buying, where they are doing it and how much they are spending for it, but also personal tastes and trends). It is extremely easy to end up under Google’s Eye. Google is planning to run some tests using fiber optics. This is a win-win situation: Internet service providers are forced to invest in high-speed connection (i.e. new applications development opportunities and even more data - and users’ informations - exchanged daily). 17 giovedì 18 marzo 2010
  • 18. REFERENCES “Everything you always wanted to “Google Tops In Search Satisfaction know about Google…But were afraid According To Pre-Bing Survey” by to ask” by FaberNovel: <http:// Greg Sterling: <http:// www.slideshare.net/dreche/ searchengineland.com/google-tops- everything-you-always-wanted-to- in-search-satisfaction-according-to- know-about-googlebut-were-afraid- pre-bing-survey-24080> to-ask-presentation>; “How Google makes money” by Manoj “FoolDNS vs. GoogleDNS” by Matteo Jasra: <http:// G.P. Flora: <http://vimeo.com/ www.webanalyticsworld.net/2007/04/ 7982723>; how-google-makes-money.html> “Google” by Wikipedia.en: <http:// “The Beast File: Google” by en.wikipedia.org/wiki/Google>; hungrybeast.abc.net.au: <http:// www.youtube.com/watch? “Google Business Model” by ericl368 v=R7yfV6RzE30&feature=player_embe on Slideshare: <http:// dded - >. www.slideshare.net/ericl368/ googlebusmodelshared>; 18 giovedì 18 marzo 2010