Social media video training
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This ia a subset of the slides used during training: "Social media & Video". This will focus on 4 major platforms: Youtube, Vimeo, Instagram and Vine
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Social media video training
- 1. Social Media & Video Mic Adam Vanguard Leadership Twitter: @micadam LinkedIn: be.linkedin.com/in/micadam
- 2. Agenda • Overview and comparison • Overall Video Marketing Tips & Tricks • Getting Started with YouTube • Getting Started with Vimeo • Getting Started with Instagram • Getting Started with Vine
- 3. From strategy to implementation
- 4. Many video options available
- 5. Why use for your business? • Engage people • Demonstrate your product • Viral effect • Customer testimonials • Faces, Voices and Personality • Introduce staff • Authenticity • Show location (culture) • Affordable • Fun place to work • Evangelize • Events • Flashmods • Training
- 6. Here are some examples • Demonstrate your product • Customer testimonials • Introduce staff • Employee on-boarding • Evangelize • Show location (culture) • Fun place to work • Recruitment • Events • Flashmods • Training
- 7. More examples • How to guide • The making of… • Sponsorship • Behind the scenes…
- 8. Full Video platforms for Business
- 11. Why Vimeo? 1. Community of professionals 2. Less fluff and junk 3. Cleaner layout 4. No advertisements 5. Password protection 6. Less IT blockage
- 12. YouTube Pro’s & Cons Pro Con • Large audience (500 million+) • All types of quality • Owned by Google (SEO) • Free account • Can be branded • Unlimited Uploads • Advertizing options • Too many video’s to search (too many distractions) • Advertizing considered negatievly • Analytics too basic
- 13. Vimeo’s Pro & Con Pro • Higher quality • Better reputation • Priority uploading • More customization • More engaged users Con • Smaller audience (70M/month vs 800M/month) • Much video is better handled by search engines • Premium account is needed for more functionality
- 15. Let’s compare
- 17. Instagram Pro & Con Pro • Owned by Facebook Con • Low sharing behaviour • 13 filters • No looping • Stabilizer • No embedding • 15 seconds of video • Longer load times • Editing capabilities • Select Thumbnail
- 18. Vine Pro & Con Pro • Owned by Twitter Con • No editing functionality • Simple interface • 6 seconds • No forced sharing • Small userbase • Looping video • Embedding is easy • Fast load time
- 20. Captivate your audience Get then hooked Keep them watching • Make the first shot fascinating • • Address the audience immediately Pay attention to lighting, sound quality, and shot-framing. • Make sure the audio is clear and balanced. • Properly light your video. • Include only necessary footage in your videos. Cut, cut, cut! But... • Tease the rest of the video • Avoid sloppy editing. It can be more distracting than no editing. • Keep branding to less than five seconds, unless it’s hilarious • Use varying camera angles, cutaways and other visuals to make your videos dynamic. Long, static shots can make a video drag. • Add transitions, overlays and graphics to help convey your story. • Tell them what they’re watching • Spark their curiosity • Ask a question http://www.youtube.com/watch?v= qg1ckCkm8YI
- 21. Optimizing your video’s • Have original content (Blendtec) • Video Length is between 2 & 4 min • Use higher resolution • Add you contact information to the video • Use Captions and Subtitles • Add Transcript of your video • Use Tags and keywords (“video”) • Allow feedback, comments, review & ratings • Share via social media
- 22. Introducing
- 23. Overview Privacy, Copyright & Ethics Finding, viewing, liking & commenting Channels, playlists & topics Creating content & Shooting tips for video Understanding video technology and devices Uploading & editing video Branding channels Social Sharing & Handling comments Understanding the analytics
- 25. Getting started with Vimeo
- 28. Vine & Instagram for Business http://www.youtube.com/watch?v=al7baATEdQg
- 30. Instagram
- 31. Overview • Download app • Signup • Find & follow friends • View, like & comment • Record video & apply effects • Share video
- 34. 6 seconds of Fame
- 35. 6 Quick Ideas for Vine
- 36. Questions
- 37. Connect with me!
Editor's Notes
- http://www.entrepreneur.com/article/219524http://www.searchengineguide.com/mack-collier/five-ways-your-small-business-can-use-on.phphttp://technorati.com/business/article/42-ways-to-use-video-to/