Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop Amsterdam MICExperience Workshop: Spread the Word: How to Leverage the Use of Social Media During Events Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: Hotel Casa400, Amsterdam, Netherlands Date: 23 Jan 2014, 13:00 - 13:30 Description: A picture says more than a thousand words. An interesting photo on Facebook is easily viewed by more than a thousand people. Now, how can you leverage this for your advantage? In this interactive session, explore how you can create opportunities during your event that your participants would love to share. Learning Outcomes: 1. Define a simple checklist of things to organize during your events to engage participants on social media. 2. Examine creative ideas for leveraging social media at your next event. Article related to session on HCIBS Blog: Spread the word: how can Social Media increase the reach of my event? Posted on April 24, 2013 by How Can I Be Social (HCIBS) Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you. Read more at: http://how-can-i-be-social.com/spread-word-social-media-increase-reach-event/

1. Spread the Word
How to Leverage the Use of
Social Media During Events

3. Twitter: @GHeijkoop
Facebook: /HCIBS
Photos, Feedback and Findings

4. story

9. 3.500
500
20

17. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

18. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

19. Where do
you stand?

20. “I am doing pretty
well on Social Media”
Disagree
Agree

21. “I am doing pretty
1. Why are you standing where you are standing?
well on need to moveMedia” right?
Social further to the
2. What would you
Disagree
Agree

22. a strategic choice

23. A Social Strategy …
Customer
Service
Stakeholder
Community
Brand
Exposure
Professional
Development

24. how

29. what

30. how

31. “Me and …?”

34. wait …

35. What are
we doing?

44. Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment

45. #exercise
What is your
Mickey Mouse and
your ‘castle’?

47. Before we go …

48. receive slides & e-book
“The Ultimate Social Media Roadmap”
gerrit@hcibs.com
twitter: @gheijkoop #MICExperience

49. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
E-mail: Gerrit@hcibs.com

50. Spread the Word
How to Leverage the Use of
Social Media During Events