Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop Holland Association Symposium Lecture 3: The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online! Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands Date: 29 Nov 2013, 10:45 - 11:45 Description: Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing! Article related to session in EIBTM Daily: Build your community online, but make sure it has a purpose first If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!). Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance? I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself. Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing. Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations? Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control. Read the full article in the EIBTM Daily or on the HCIBS Blog

1. The Do’s & Don’ts of Social Media
Stop wasting time and start
making your delegates happy online!

3. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: Gerrit@HCIBS.com

4. online networking

7. definition

8. Definition Social Media
Any communication
technology which
enables many-to-many

9. 1. Flickr for photos
2. Youtube for videos
3. Slideshare for presentations & docs
4. Twitter for (un-)known contacts
5. Linkedin for real contacts (!)

15. 1. Instagram for photos
2. Youtube for videos
3. Slideshare for presentations & docs
4. Twitter for (un-)known contacts
5. Linkedin for real contacts (!)

16. 1. Facebook for photos
2. Facebook for videos
3. Facebook for presentations & docs
4. Facebook for (un-)known contacts
5. Facebook for real contacts (?)

17. 1. Google+ for photos?
2. Google+ for videos?
3. Google+ for presentations & docs?
4. Google+ for (un-)known contacts?
5. Google+ for real contacts?

18. you

19. Where do
you stand?

20. “I am doing pretty
well on Social Media”
Disagree
Agree

21. “I am doing pretty
1. Why are you standing where you are standing?
well onneed to move further to the right?
Social Media”
2. What would you
Disagree
Agree

22. why

23. Yes, your members are there …
of online adults use Social Media regularly

25. why

27. 2005
2013

28. how

29. #exercise
What is the purpose
of your association?
For example: 1.
2.
3.
4.
5.
6.
Networking
Professional education
Research & knowledge sharing
(Political) advocay
Combine buying power
Licensing & quality control

30. #exercise
What activities
support the purpose
of your association?

31. What activities can you
support or virtualize with
online communication?

32. Registration: Social Login

33. Program Design: LinkedIn Group

34. Program Design: LinkedIn Group

35. Customer service:
Twitter Crew

36. Share knowledge: C.O.P.E. News
Create Once,
Publish Everywhere

37. content

39. Learn
Love
Laugh
Location

40. Flipped Classroom!
content

42. Learn
Love
Laugh
Location

43. Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

45. momentum

46. How to achieve a
critical mass for
online networks?

50. engagement

51. Why stay local, when you go global?
“Het online ontsluiten
van bijeenkomst leidt
tot minder deelnemers”

52. “In advance I was not sure
of what to expect, but there
was so much positive
energy!
It brought people closer
together, which really suits
the values ​of our brand”
Mieke van Loenen
Director of events, ICCA

54. Compare the numbers
ICCA RSMP live
#ICCABidding online
• 152 delegates
• 37 countries
• 80 in session
•
•
•
•
•
•
604 viewers
75 countries
171 users on chat
521 messages
42.210 reach via Twitter
12 high quality videos

55. #reflection
apply to your
own situation

57. Before we go …

58. I am going to …

59. receive slides & e-book
“Social Media Checklist for Events”
gerrit@hcibs.com
twitter: @gheijkoop

60. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: Gerrit@HCIBS.com