Developing a Successful Social Strategy for Meetings and Events Presenter: Gerrit Heijkoop, How Can I Be Social (HCIBS), Amsterdam, Netherlands Brought to you by: Meeting Professionals International (MPI) Room: Bellini 2003, Level 2 Recent studies show that as many as 75% of meeting planners use social media in their profession. However, nearly half of these planners indicate they don’t have formal processes and procedures for incorporating social media into their meetings and events in simple and meaningful ways. In this interactive session, participants will explore how to create activities before, during and after a meeting or event that attendees and audience members would be eager to share via social media. Learner outcomes: 1. Identify issues for consideration before spending money on the use of social media at a meeting or event. 2. Understand the importance of tapping into a “second degree network” of participants and how to do so at a live event. 3. Learn best practices in the use of social media and what not to do when incorporating social media into a meeting or event. About the speaker Gerrit Heijkoop: Gerrit Heijkoop is an entrepreneur with a passion for technology, events and public speaking. Building up experience with connecting online and on-site audiences since 2009. A familiar face in the international meetings industry as speaker, moderator and interviewer; both on- and offline. Known for his enthousiasm and always striving to keep matters simple and meaningful. Gerrit is educated with a master’s degree in Systems Engineering and Policy Analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm, Gerrit then followed his passion for the events industry. He is involved in the international FRESH community, board member of the Green Meetings Industry Council (GMIC) in the Netherlands and active blogger. Since January 2012, he has been Executive Partner of How Can I Be Social (HCIBS), a digital communication agency, all about sharing inspiration. Specialties: Entrepreneurship, Project- & Event management, Social Media, Technology, Inspiration

1. Developing a Successful Social
Strategy for Meetings and Events
Gerrit Heijkoop, How Can I Be Social (HCIBS)

3. “Have you been active
on the #IMEX13
Social Media channels?”

4. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings

9. 3.500
500
20

16. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

17. Where do
you stand?

18. “I am doing pretty
well on Social Media”
Disagree
Agree

19. why

20. Benefits are clear!
1. Contact with your audience
2. Increased exposure

21. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

22. Benefits are clear!
1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results

23. “So should I always
use Social Media
for my events?”

24. 1. Less then 10% of my
(potential) audience
2. No benefit from extra
visibility and exposure
3. I don't believe it can
contribute to my meeting

25. #exercise
Write down a case
which qualifies to
use Social Media
Remember: 1. > 10% of (potential) audience
2. Benefit extra visibility
3. Believe in contribution

26. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

28. 2005
2013

29. change

31. AIDA still exists…
Attention
Interest
Desire
Action
Share

32. #exercise
Consider your stakeholders
what actions could they share?
1.
2.
3.
4.
5.
Attendees
Speakers & Acts
Suppliers
Sponsors
…

33. a strategic choice

34. A Social Strategy …
Customer
Service
Stakeholder
Community
Brand
Exposure
Professional
Development

35. how

36. Lessons #Haren
 Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

37. Facilitate
Stimulate
Reward

38. Your #hash-tag = “Virtual Venue”
 Short
 Unique
 Predictable
 Easy
 Recognizable

39. Stimulation at #IMEX13

40. #exercise
What can you do to
facilitate, stimulate
and reward?

41. content (1)

43. Learn
Love
Laugh
Location

44. Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

45. content (2)

50. what

52. “Me and …?”

57. #exercise
What is your
Mickey Mouse and
your „castle‟?

58. wrap-up

59. A Social Strategy …
Look in your notes:
1. Case
2. List of stakeholders &
actions
3. Points to facilitate,
stimulate & reward
4. Content to be shared
5. ….

61. I am going to …

62. Before we go …

65. receive slides & e-book
“Social Media Checklist for Events”
gerrit@hcibs.com
twitter: @gheijkoop

66. Developing a Successful Social
Strategy for Meetings and Events
Gerrit Heijkoop, How Can I Be Social (HCIBS)