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PRODUCT AND BRAND MANAGEMENT NEW PRODUCT DEVELOPMENT Presented by: Y.T.S.B.M: Raviraj Ghadi , Priti Narvekar, Amit Panchal Y.T.I.E.T: Rohan Pathare , Rupali Jadhav. Presented to: Prof. Dhananjay Talele.
NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IDEA GENERATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IDEA SCREENING ,[object Object],[object Object],[object Object],[object Object]
CONCEPT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT TESTING ,[object Object],[object Object],[object Object]
PRODUCT Type Fruit Juice Identification Fruit  Punch   Features Fruit Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. PLC Our product lie in introduction period  Packaging 1 ltr.Tetra Pack, 250ml,  500ml PET Bottles Flavors Apple, Mango, Orange, Mixed Fruit. Price 1 liter -Rs. 70; 500ml – Rs 40; 250 ml – Rs. 25
PRODUCT LIFE CYCLE  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICING POLICY ,[object Object],[object Object],[object Object]
CONTI…… ,[object Object],[object Object]
TARGET MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DISTRIBUTION CHANNEL Raw Material Supplier Manufacturing Plant Wholesale Distributor Retail  Outlet End Consumers Delhi Mumbai Kolkata Chennai Within Region
PROMOTION  ,[object Object],[object Object],[object Object],[object Object]
BUSINESS ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTI….. ,[object Object]
PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object]
TEST MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMERCIALIZATION ,[object Object],[object Object],[object Object]
CONTI…. ,[object Object],[object Object]
REVIEW OF THE MARKETING PERFORMANCE ,[object Object],[object Object],[object Object]
CONTI… ,[object Object],[object Object]
THANK YOU

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Npd

  • 1. PRODUCT AND BRAND MANAGEMENT NEW PRODUCT DEVELOPMENT Presented by: Y.T.S.B.M: Raviraj Ghadi , Priti Narvekar, Amit Panchal Y.T.I.E.T: Rohan Pathare , Rupali Jadhav. Presented to: Prof. Dhananjay Talele.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. PRODUCT Type Fruit Juice Identification Fruit Punch Features Fruit Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. PLC Our product lie in introduction period Packaging 1 ltr.Tetra Pack, 250ml, 500ml PET Bottles Flavors Apple, Mango, Orange, Mixed Fruit. Price 1 liter -Rs. 70; 500ml – Rs 40; 250 ml – Rs. 25
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. DISTRIBUTION CHANNEL Raw Material Supplier Manufacturing Plant Wholesale Distributor Retail Outlet End Consumers Delhi Mumbai Kolkata Chennai Within Region
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.