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Presented at Snowplow London Meetup, 8 February 2017
Christophe Bogaert, Data Scientist at Snowplow, talked about how businesses are constantly evolving, why that means their analytics stack needs to evolve with it and how Snowplow supports that evolution. With Snowplow, you can flexibly define the events and entities to represent your business. Finally, he talked about event data modeling and how to handle the evolution of your data pipeline.