Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can lead to very dangerous misunderstandings about what does Semantic Search really means. Gianluca Fiorelli, SEO & Web Marketing Consultant at ILoveSEO.net, will show you how we can implement Semantic SEO strategically and correctly with actionable practices.

1. Semantic SEO for the People
By Gianluca Fiorelli
Join us on Twitter at #Mozinar
Questions or problems? Email community@moz.com

17. Mobile may
overtake desktop
for Google
searches within a
year
(SMXW 2014)

23. Crawling Parsing Indexing Search

24. Crawling Parsing Indexing Search

26. Crawling Parsing Indexing

27. Goal: identyfing the type of
information, sort and forward it to
the more suitable recipient
Parsing Indexing

28. Links
Words
Meta Information
Link Graph
Indexer

30. Goal: identifing archived resources
associated with a word or phrase
Parsing Indexing

42. Not new

43. Read this post by Vanessa Fox, published on Search Engine Land 1 year before Hummingbird was
launched: http://itseo.org/vafox

51. http://itseo.org/brevetto

54. http://itseo.org/sentities

59. http://itseo.org/QueryData by Bill Slawski

69. http://moz.com/blog/7-advanced-seo-concepts

74. http://itseo.org/natnahai

75. http://itseo.org/sameAs

78. Adventure
Cultural
Gastronomic
Responsible
Dental
Wellness
Mass
Stag Party

79. Adventure
Accessible Overland Jungle Urban Extreme Sports

81. Avoid hierachical
overload

82. http://moz.com/blog/topical-hubs-whiteboard-friday

85. Adventure

86. https://developers.google.com/freebase/

87. http://www.alchemyapi.com/

88. http://bottlenose.com/

89. http://www.visualdataweb.org/relfinder/relfinder.php

94. http://moz.com/blog/7-advanced-seo-concepts

95. http://moz.com/blog/7-advanced-seo-concepts

97. Structured data alone
is not enough

104. http://itseo.org/a-aranged

105. http://schema-creator.org/

106. http://www.microdatagenerator.com/

107. Aaron Bradley
http://www.seoskeptic.com/json-ld-google-knowledge-graph-schema-org-seo/

125. Email: gianluca@iloveseo.net
Twitter: gfiorelli1
Website: www.iloveseo.net
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!