Graphic and Communications Design Consultant

1. 515 east 14th street apartment 5c, new york, ny 10009 / 646.299.2225 / gfalzarano@nyc.rr.com
QUALIFICATIONS PROFILE
Creative and multitalented bilingual Graphic Design Consultant with extensive experience in marketing,
multimedia, and print design. Exceptional interpersonal skills; collaborative and dynamic team player
who thrives on leadership through communication; keeps coworkers result focused and delivers
comprehensive and cohesive design. Skilled in client, vendor relationships and negotiations; an inventive
creator of business building strategies and campaigns; accustomed to performing in deadline-driven
environments with an emphasis on working within budget requirements.
Creative experience in the following:
PRINT ILLUSTRATION WEB & MULTIMEDIA
Magazines & Newspapers Magazine Ads & Covers Web Site Design
Brochures & Newsletters Medical & Educational Web Banners
OOH & Signage Event Collateral Television
Posters & Post Cards Package CD Cover Design
Logos & Business Cards Internet Photomontages
Stationary Childrens’ Books Web Product Demos
PROFESSIONAL EXPERIENCE
Freelance, New York and Puerto Rico, 2003- Present
Art Director, Graphic Designer & Production Artist
Successfully managed and coordinated graphic design projects from concept through completion,
collaborated with client/agency Creative Directors to create vision, conceived design consistently
on strategy, on time and on budget. Clients include: The Footsteps Group (an AA Omnicom Agency
Partner), Prime Access, Circ.Us,DDB, Global Hue, Scholastic, HispanAmérica, Taconic Design Group,
Aragon Advertising and the NYU Cancer Institute.
Key Achievements:
• Concept, design and production of multicultural national advertising campaigns for: Alli, Nationwide
Insurance, Nissan Altima and Infinity
• Concept, design and production of national bilingual signage for Exxon Mobil
• Concept and design of website and collateral material for high-end interior design company
• Concept, design and production of collateral material; direct mail and promotional posters for
Comcast Digital Cable and Verizon Wireless
• Designed print portion of award winning Hispanic Market DR Campaign for Viagra (DTC Pharma
Gold for Best Multicultural Campaign)
HispanAmérica, New York, NY, 2006 -2007
Associate Creative Director
Responsible for building, motivating and directing design for entire agency portfolio. Coordinated
freelance designers, consultants, and vendors to meet all creative and budgetary requirements.
Assisted Creative Director with all new business presentations, storyboards and managed all graphic

2. needs for the agency. Clients included: Gerber Life Insurance, The NY Lottery, Foxwoods Resort
Casino, Pfizer Pharmaceuticals Inc., Benjamin Moore, Genentech, Novo Nordisk Inc., Provident Bank
and The Mortgage Collaborative.
Key Achievements:
• Concept management and design of Hispanic market DR campaign for Gerber Life Insurance: DR
Television and Fulfillment Kit
• Developed original event collateral for Benjamin Moore’s Hispanic Heritage Month Corporate
Celebration
• Created identity campaign and collateral material for Mortgage Collaborative: logo, website design,
consumer collateral and POS materials
• Art directed bilingual medical materials for Caduet and Selzentry for Pfizer
• Designed print ads, information booklets, medical guidelines and PPI (Patient Product Information)
for the PPA (Partnership for Prescription Assistance)
Wells Fargo Bank, WFSC Retail Systems Learning Development, San Francisco, CA, 1998-2003
Senior Designer
Createddesignthemesforinternaltrainingmaterials. CollaboratedwithBankmanagementtounderstand
their design and communication needs plus executed computer generated artwork for all training manuals.
Key Achievements:
• Concept, design and production of Bank’s computer systems’ training materials
EDUCATIONAL BACKGROUND
Master of Arts, Communications Design, 1997
Pratt Institute Department of Communications Design, New York, NY
Bachelor of Arts Sciences, Fine Arts, Cum Laude, 1992
University of Puerto Rico, Mayagüez Campus, PR
TECHNICAL PROFICIENCY
Acrobat, Illustrator, Photoshop, InDesign, Quark Xpress, Microsoft Word, Power Point and Excel
EXHIBITIONS
Aquent Art Exhibition, San Francisco, 2001
Puck Building Art Exhibition, New York, 1997