Five minutes to register for an event, show up on the big day, go to a few talks, drank a free beer (or two), and then head home. That is how it used be. In comes Facebook, Twitter, Instagram, Periscope, Meerkat, Snapchat and the like. Social media and technology has changed and is changing all of that. Event organisers and sponsors can now have nuanced and shifting interactions with attendees pre, during and post-event.

1. MAKING EVENTS
BUZZ-WORTHY
Presented by Rachel Siah
Co-founder of BRCKTS
@BRCKTSSG
rachel@brckts.com

4. a digital storytelling collective

5. National Day Parade 2015

6. What am I not?

7. What am I not?

11. what I have learned
about social media

12. it’s not about

13. “COMMUNITY”

14. “COMMUNITY”
real-time voice
Global connectedness

16. the internet culture:
1-9-90

18. 1%

19. 19
9%

20. 20
90%

21. 21
1% 9% 90%
TIME ACCESS ENTERTAINMENT

23. social currency:
does it make them look good?

25. 25

26. 26

27. conformity:
What is everyone else doing?

32. Triggers:
how are they reminded of you?

33. a digital storytelling collective

35. 35

36. emotions:
strong emotions = sharing

40. stories:
How can you be part of
their story?

42. 42
master the art of social media engagement |1
Creativity
viral marketing

45. 1. the 1-9-90 rule
2. social currency
3. conformity
4. triggers
5. emotions
6. stories

46. MAKING EVENTS
BUZZ-WORTHY
Presented by Rachel Siah
Co-founder of BRCKTS
@BRCKTSSG
rachel@brckts.com