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CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE IMAGE  </li></ul><ul><li>EXTERIOR OF STORE </li></ul><ul><li>INTERIOR OF STORE...
CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE IMAGE  </li></ul><ul><li>Is the overall impression that customers have of the ...
CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE IMAGE  </li></ul><ul><li>Store layout </li></ul><ul><li>Presentation of mercha...
CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE DESIGN </li></ul><ul><li>Refers to the  appearance of the store . It is the mo...
CHAPTER 2 THE RETAIL INDUSTRY <ul><li>Interior of the store </li></ul><ul><li>The ceiling </li></ul><ul><li>The flooring  ...
CHAPTER 2 THE RETAIL INDUSTRY <ul><li>Exterior of the store </li></ul><ul><li>Display window </li></ul><ul><li>Store signa...
 
 
 
 
 
 
 
 
 
 
 
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Pictures of store interior and exterior 09

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Chapter 2 Pictures of store interior and exterior 09

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Pictures of store interior and exterior 09

  1. 1. CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE IMAGE </li></ul><ul><li>EXTERIOR OF STORE </li></ul><ul><li>INTERIOR OF STORE </li></ul><ul><li>STORE LAYOUT </li></ul>CHAPTER 2 THE RETAIL INDUSTRY
  2. 2. CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE IMAGE </li></ul><ul><li>Is the overall impression that customers have of the store . Generally use terms such as ‘funky’, ‘cool’, ‘value for money’, ‘trendy’, ‘exciting’, ‘reliable’ and ‘clean’ to describe a store image </li></ul>
  3. 3. CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE IMAGE </li></ul><ul><li>Store layout </li></ul><ul><li>Presentation of merchandise </li></ul><ul><li>Store design </li></ul><ul><li>Lighting </li></ul><ul><li>Product selection </li></ul><ul><li>Customer service </li></ul><ul><li>Product price </li></ul><ul><li>Fixtures </li></ul>
  4. 4. CHAPTER 2 THE RETAIL INDUSTRY <ul><li>STORE DESIGN </li></ul><ul><li>Refers to the appearance of the store . It is the most important element to consider when making a store look attractive. </li></ul>
  5. 5. CHAPTER 2 THE RETAIL INDUSTRY <ul><li>Interior of the store </li></ul><ul><li>The ceiling </li></ul><ul><li>The flooring </li></ul><ul><li>entrance </li></ul>
  6. 6. CHAPTER 2 THE RETAIL INDUSTRY <ul><li>Exterior of the store </li></ul><ul><li>Display window </li></ul><ul><li>Store signage </li></ul><ul><li>The walls </li></ul>

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