Our monthly webinar for GatherUp gave an overview of new features and additions including Google review attribute monitoring, our Minimal review badge, social sharing updates and Direct Mode options. We also discussed review strategy and more.
4. What are Google Review Attributes?
Attribute: a quality or a feature regarded as a
characteristic or part of someone or something
Consumers can leave “Critical” or “Positive”
attributes with their review with simple clicks.
Biggest change to Google reviews in 2 years
5. Why Monitor Google Review Attributes?
• It’s valuable review content and context you need to know
• It’s content your prospects will look at
• They are widespread in most service related categories now
• Engagement is already high
• Multiple future implications for Google search and presentation
• Monitoring has launched on Pro plans and up, with more updates
on this being planned
11. Review attributes
• A solution to rating-only
reviews?
• Ease of entry/click
• Expansion of content and
context
• Increases review value from
5 to 25 data points
• Many future possibilities
22. Left align Center align Right align
• Links to your Review Widget page
• Customize the rating and text color
• Alignment options
• Use in headers, footers, sidebars
36. Direct Mode Options
1. Allow you to ask for 3rd-party reviews only, no
link/button for 1st-party
2. Legacy Mode users can upgrade to our new
designs and keep the old process
55. Tags Summary
• Any business can benefit from tags
• Deeper dive for your business
• Huge value add for agencies & resellers
• Use tags to simplify, measure & improve
• Use tags to market with Tag Widgets
• Auto-tagging does it all for you (Pro)
https://gatherup.com/blog/the-power-of-tags-for-reviews/
56. Developing Your Review Strategy
• Considerations: Reviews are like farming
• Facebook is the conversation
• 1st-party reviews: Own, not rent
• Specialty review sites
• Employment review sites – Glassdoor, Indeed
• Regional and local review sites
• Access > Plan > Execute > Iterate
https://gatherup.com/blog/developing-your-review-strategy/