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MONTHLY WEBINAR
June 2020
@GatherUp | GatherUp.com
June 2020 Webinar Agenda
• Google attribute monitoring
• Minimal Badge option
• Social sharing 1st-party review icon
• New Direct Mode options
• News, notes & reminders
• Q & A
Google Attribute Monitoring
What are Google Review Attributes?
Attribute: a quality or a feature regarded as a
characteristic or part of someone or something
Consumers can leave “Critical” or “Positive”
attributes with their review with simple clicks.
Biggest change to Google reviews in 2 years
Why Monitor Google Review Attributes?
• It’s valuable review content and context you need to know
• It’s content your prospects will look at
• They are widespread in most service related categories now
• Engagement is already high
• Multiple future implications for Google search and presentation
• Monitoring has launched on Pro plans and up, with more updates
on this being planned
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
Positive
Critical
GatherUp Webinar - June 2020
Review attributes
• A solution to rating-only
reviews?
• Ease of entry/click
• Expansion of content and
context
• Increases review value from
5 to 25 data points
• Many future possibilities
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
Have Review Attributes Fixed A
Google Review Problem?
https://gatherup.com/blog/have-review-attributes-fixed-a-google-review-problem/
https://gatherup.com/blog/have-review-attributes-fixed-a-google-review-problem/
Minimal Badge Option
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
Left align Center align Right align
• Links to your Review Widget page
• Customize the rating and text color
• Alignment options
• Use in headers, footers, sidebars
Social Sharing – 1st-party Review Logo
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
Integration Integration Integration Download
GatherUp Webinar - June 2020
New Direct Mode Options
Direct Mode
Review Mode
5x – 20x the 1st-party reviews
Ultimate Mode
GatherUp Webinar - June 2020
Direct Mode Options
1. Allow you to ask for 3rd-party reviews only, no
link/button for 1st-party
2. Legacy Mode users can upgrade to our new
designs and keep the old process
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
Request 3rd-party Reviews Only
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
Migrate from Legacy Mode
We’re looking to sunset Legacy Mode in Fall 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
News, Notes & Reminders
https://gatherup.com/blog/june-local-seo-ama-webinar-recap/
The Power of Tags
• Help your business or clients see themes
• Benchmark and track key areas
• Build marketing firepower
Sentiment
Specific / Product
Action
Theme
GatherUp Webinar - June 2020
GatherUp Webinar - June 2020
Tags Summary
• Any business can benefit from tags
• Deeper dive for your business
• Huge value add for agencies & resellers
• Use tags to simplify, measure & improve
• Use tags to market with Tag Widgets
• Auto-tagging does it all for you (Pro)
https://gatherup.com/blog/the-power-of-tags-for-reviews/
Developing Your Review Strategy
• Considerations: Reviews are like farming
• Facebook is the conversation
• 1st-party reviews: Own, not rent
• Specialty review sites
• Employment review sites – Glassdoor, Indeed
• Regional and local review sites
• Access > Plan > Execute > Iterate
https://gatherup.com/blog/developing-your-review-strategy/
https://gatherup.com/blog
https://changelog.gatherup.com/
Integrations & automation made easy
GatherUp Webinar - June 2020
Final questions?
support@gatherup.com
Thank you!

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GatherUp Webinar - June 2020