3. Typical VS Perfect Customer Lifecycle
Understanding your own Sales Workflow Touchpoints
Derivatives: Nurturing, Scoring, Content, Requirements
and Reports
What we’re here to talk about
2
1
3
Executing, Documenting and Tweaking4
8. What, where and how to look for the blocks
Analyze historical data
(lifecycle average,
personas, behaviors
etc…)
Rethink the process in
lights of the ideal
customer lifecycle
Come up with your own
touchpoints based on
specific triggers and
transitions
Close the loop from the
very beginning till the
very end
11. There's also the fact that 63% of people requesting information on our
company today will not purchase for at least three months - and 20%
will take more than 12 months to buy.
#SalesCode
12. Alright… So what are the derivatives exactly
Smart ContentLead Nurturing Stage based
scoring
14. Workflow Scalability checklist
Logic documentation and definitions
Triggers and transitions
Progressive profiling and mandatory fields
Website content mapping to stages
Solid training for sales and marketing people
The right tools and technology
Review and Iteration mechanism