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The Need for a Multi-language Approach
September 2016
31
million
Graduate from Cambridge and fluent in 6 languages
Worked on psychometric assessment and training programs for IBM
Worked on onboarding e-learning programs for retail chains like HSBC
and Primark
Worked on e-learning and interactive assessments for Vodafone
Spoken at UKTI and other global conferences about training and
languages
Taught at University of Galway – European Marketing and Economics
Taught at Institute of Marketing in Barcelona – CIM Diploma
This is what we do : Translation Process - Overview
Send us your course in any
format and we will analyse
and tell you the costs and
timelines leaving you time to
get on with the important
stuff
Watch out for…
Cultural Bias
Watch out for…
Localisation
www.lingo24.com

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LITE 2016 – The Need for a Multi-language Approach [John Bendel]

  • 1. The Need for a Multi-language Approach September 2016
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  • 5. Graduate from Cambridge and fluent in 6 languages Worked on psychometric assessment and training programs for IBM Worked on onboarding e-learning programs for retail chains like HSBC and Primark Worked on e-learning and interactive assessments for Vodafone Spoken at UKTI and other global conferences about training and languages Taught at University of Galway – European Marketing and Economics Taught at Institute of Marketing in Barcelona – CIM Diploma
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  • 8. This is what we do : Translation Process - Overview
  • 9. Send us your course in any format and we will analyse and tell you the costs and timelines leaving you time to get on with the important stuff

Editor's Notes

  1. Six is the number of languages you need your training or your website to be in to reach 84% of the world’s population 31 million is the size of the Brazilian middle classes (or 6 times population of Scotland) 90 is the number of languages spoken by children in the schools of Edinburgh 9% is the proportion of people on the planet who speak English as a mother tongue – i.e. 91% don’t 32% is the average growth of a UK firm who starts exporting in their first year
  2. The world wants our training – let’s make it easy for them to get it (in every sense of the word)….example of complex phrase to translate (the wonders of English) Sadly, we are losing the battle to other areas of the world, e.g. Australian universities in China
  3. The world wants our training – let’s make it easy for them to get it (in every sense of the word)….example of complex phrase to translate (the wonders of English) Sadly, we are losing the battle to other areas of the world, e.g. Australian universities in China
  4. The world wants our training – let’s make it easy for them to get it (in every sense of the word)….example of complex phrase to translate (the wonders of English) Sadly, we are losing the battle to other areas of the world, e.g. Australian universities in China
  5. Talk about LUSH and their LGBT program finding a perfect balance in Middle East
  6. A client of ours is holding a “design your own Christmas card” campaign internally and is having issues in Turkey !!
  7. Some of the best translation and localisation in the world is right here in Edinburgh!