13. Film Production
1929 - 7 films were made
1930 - 9 films were made
1931 - 9 films were made
1932 - the last year of the silents, 25 films were made
Pre-war - over fifty Films were produced each year.
During the war- more than sixty films were produced a year
14. Factors Responsible for the
Increase in Film Production
Jose Nepomuceno was producing a film almost every two months
Filipinos who left the country to visit or work in Hollywood
returned home and established their own film companies
Manila’s elite ventured into the film industry knowing it was a
lucrative investment
Some Americans escaped the great depression in the U.S. by
undertaking filmmaking in the Philippines
15. Pre-war Cinema Pioneers
Jose Nepomuceno established Malayan Pictures in 1917 and
made the first Filipino film, Dalagang Bukid (1919)
Vincente Salumbides established Salumbides Film ! ! !
Company in 1927, some of his films include Miracles of Love
(1926), Fate or Consequence, The Soul Saver, Ibong Adarna
(1941)
Julian Manansala is known for his nationalist films, pioneered
Banahaw Pictures in 1929, among the films he made were Patria
Amore (1929), Dimasalang (1930)
16. First Filmmakers
Octavio Silos - Tunay na Ina (1939), Pakiusap (1940)
Carlos Vander Tolosa - Giliw Ko (1939)
Gerardo de Leon - Bahay Kubo (1938), Ang Maestra (1941)
Lamberto Avellana - Sakay (1939)
Manuel Conde - Sawing Gantimpala (1939)
Ramon Estella - Bayan at Pag-ibig (1938),
Huling Habilin (1940)
Gregorio Fernandez - Azahar at Kabaong (1937),
Señorita (1940)
Brigida Perez Villanueva - first woman filmmaker
17.
18.
19.
20.
21.
22.
23. The Studio System
paved the way for discovery and development of filmmakers and
actors
studios patterned its mode of production after Hollywood
the system was departmentalized
contract stars were signed up
each studio had a distinct quality on its movies
24. First Philippine Film Studios
Filippine Films, 1933
established by Eddie Tait & George Harris
Ang mga Ulila (1933), Mag-inang Mahirap (1934)
Parlatone Hispano-Filipino, 1934
Jose Nepomuceno reorganized Malayan Pictures into
Parlatone Hispano- Filipino
its first film was Diwata ng Karagatan
25. First Philippine Film Studios
Excelsior Pictures, 1937
founded by Don Ramon Araneta
considered the most modern studio at the time
Ang Maya was its first film
Sampaguita Pictures, 1937
established by Jose O. Vera; his children took positions in the family
company including matriarch Dolores Honorado Vera, or famously
known as “Mommy Vera”
known for having melodramatic movies and films that centered on
family values
its first film, Bituing Marikit was a huge success
26. First Philippine Film Studios
LVN Pictures, 1938
formed by three friends,
Doña Narcisa “Sisang” de
Leon, Carmen Villongco,
and Eleuterio Navoa
known for having comedies
and musicals
its maiden film, Giliw Ko
(1939) was a box office hit
27. First Philippine Film Studios
X’Otic Films, 1941
Jose Nepomuceno, after having been ousted from Parlatone in
1936, resurfaced with X’Otic films in 1939 with co- founders Jesus
Cacho and Julian Salgado
its first production was Punit na Bandila
the company would later be reorganized into Movietec after the war
Other studios:
Cervantina Filipina Corporation
Del Monte Pictures
Waling-Waling Pictures
Acuña-Zaldarriaga Productions
…and many others
28. Advent of Sound in Film
The Talkies
Newspaper advertisements heralded the “talking and singing”
features which signaled the advent of sound technology
The first picture with sound reached Manila in 1910, using the
Chronophone.
29. Advent of Sound in Film
By 1930, the talking pictures was already one year old in the
country with the showing of Syncopation, this was achieved by
synchronizing phonograph records with the film.
Jose Domingo’s Collegian Love (1930) was considered the first
Filipino sound production
The first film made in the Philippines to feature optically
recorded sound was George Musser’s Ang Aswang (1933)
30. Other early films to feature sound was Jose Nepomuceno’s “Ang
Punyal na Ginto” and “Makata at Paraluman”
38. Philippine Literature and
History
Jose Rizal’s life and works
author’s novels, short stories,
poems
historical events, revolution
Lamberto Avellana’s “Sakay”
48. Hollywood Genres
categorization of films into
Hollywood film genres
first horror films
Jose Nepomuceno’s
“Tiyanak” and “Mang Tano:
Nuno ng mga Aswang”
59. As of December 31 1929,
66,000 readers of Spanish newpapers/publications
36,000 readers of English newpapers/publications
62,000 readers of Tagalog newpapers/publications
60. ! !
Lobo del monte (Mountain Wolf) / Gratitude de un joven (Young Man’s Gratitude)
61. In 1931,
181 films had English titles
34 were in Spanish
1 title was Tagalog
63. Film Culture
native filmmakers grabbed the opportunity of expressing their
anti-Spanish sentiments
escapist entertainment
film fascinated Filipinos and it easily became the most popular
medium
influenced by culture, politics, business, and development of
language
68. Nick Deocampo. Cine: Spanish Influences on Early Cinema in the
Philippines. Manila: National Commission for Culture and the Arts. 2003
Sotto, Agustin L. Pelikula II. Philippine Film 1897-1960. Manila:
Cultural Center of the Philippines, 1992.
Del Mundo, Clodualdo Jr., 1998. Notes on the Approaches to Teaching
Film. In Humanities: Art & Society. Quezon City: Commission on
Higher Education.
Flores, Patrick D. 1998. Philippine Cinema and Society. In Humanities:
Art & Society. Quezon City: Commission on Higher Education
Arsenio "Boots" Bautista, "History of Philippine Cinema"
http://www.ncca.gov.ph/about-culture-and-arts/articles-on-c-n-a/
article.php?i=115&igm=1. Accessed December 5, 2010.
