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GAMESAND INTERACTION 
IN MUSEUMS 
Georgina Goodlander 
November, 2014
ALL ABOUTMEcountedshadows.com | @bathlander 
2000:Worked for a summer in Yellowstone National Park. 
2001:Graduated w/BA in Visual Communication, Glasgow School of Art. 
2002-03:Taught English in Songjiang, China. 
2003-04:Internship at the Smithsonian American Art Museum. 
2004-13:Worked at the Smithsonian American Art Museum. 
2008:“Ghosts of a Chance” ARG. 
2009-12:Developed and opened The Art of Video Games exhibition. 
2010:“Pheon” ARG. 
2014:Moved to Idaho! Visual Arts Director, Idaho Falls Arts Council. 
Opened ARTitoriumon Broadway
SMITHSONIAN AMERICAN ART MUSEUM 
www.americanart.si.edu | facebook.com/americanart| twitter.com/americanart 
flickr.com/americanartmuseum| youtube.com/americanartmuseum
GHOSTS OF A CHANCE (2008) 
www.ghostsofachance.com 
www.museumsandtheweb.com/mw2009/papers/goodlander/ 
An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ideas or actions.” –Wikipedia
Games and Interaction in Museums
1.Necklace of the Subaltern Betrayer 
2.Predictor of Imminent Doom 
3.Con Artists’ Replica 
4.Diorama of a Travesty 
5.Memory Vessel 
6.Escape Quilt
Games and Interaction in Museums
PHEON (2010) 
www.ghostsofachance.com 
www.museumsandtheweb.com/mw2009/papers/goodlander/ 
The game that failed
The Online Game 
68 people played 
Cost per player = $500+ 
:( 
Evaluation Reports w/UXR Consulting 
Facebook Game: Alternate-Reality Games in Casual Gaming Environments 
tinyurl.com/pheonfacebook 
In-Museum Game: 21stCentury Skills, Museum Literacy, and Enjoyment in Museums 
tinyurl.com/pheonmuseum
Fail #1: Narrative 
“[The missions] could have been tied more tightly into the narrative; as it stands, it didn't feel much different from ordinary Facebook postings.” 
“I didn't understand how or if [the missions] related to the gameplay and the storyline of Terra Tectus.”
Fail #2: Facebook 
“Facebook games tend to have a lot of busywork with little enjoyment or reward, so there needs to be enough information about the game […] to get me into it.” 
“…I do not like the idea of games/contests/etc. relying on Facebook as it results in exclusion of those of us who don't like Facebook.” 
“…playing an ARG via Facebook seems rather lame. Kind of takes the punch out of it.” 
“Facebooksucks.”
Fail #3: Marketing 
“Never heard of or played the game so far. The idea is intriguing…” 
“I haven't ever heard or played PHEON, but I think it would be interesting to play a game like this…” 
“I did not know of it, and this type of game seems inaccessible to me. Descriptions of this type of game are often vague, and I don't know how to get involved.” 
“I'd want to know more about it. I'm still a little fuzzy on what it all means.”
The In-Museum Game
Games and Interaction in Museums
Success! 
21st Century Skills: 
Technology literacy 
Trial and Error 
Re-reading and re-considering 
Talking to strangers 
Inter-generational learning 
Museum Literacy: 
Engaging with staff 
Connecting with art 
Label reading and terminology 
Spatial navigation and orientation
Games and Interaction in Museums
Games and Interaction in Museums
Games and Interaction in Museums
Games and Interaction in Museums
Games and Interaction in Museums
IDAHO FALLS ARTSCOUNCIL 
www.idahofallsarts.org | www.facebook.com/idahofallsarts
ARTitoriumon Broadway (2014) 
An interactive art and technology center for kids 
www.artitoriumonbroadway.org
Games and Interaction in Museums
QUESTIONS 
Do museums (especially art museums) need to include interactive elements in order to remain interesting/relevant? 
How can games alter our perception of a museum or an artwork? 
What is the role of social media in museums? 
Are we pandering to younger audiences by using technology to interpret/engage, or is this necessary for the future of museums? 
Are bricks-and-mortar museums necessary?
THANK YOU! 
Georgina Goodlander 
Visual Arts Director, Idaho Falls Arts Council 
www.countedshadows.com 
bathlander@gmail.com 
@bathlander

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Games and Interaction in Museums

  • 1. GAMESAND INTERACTION IN MUSEUMS Georgina Goodlander November, 2014
  • 2. ALL ABOUTMEcountedshadows.com | @bathlander 2000:Worked for a summer in Yellowstone National Park. 2001:Graduated w/BA in Visual Communication, Glasgow School of Art. 2002-03:Taught English in Songjiang, China. 2003-04:Internship at the Smithsonian American Art Museum. 2004-13:Worked at the Smithsonian American Art Museum. 2008:“Ghosts of a Chance” ARG. 2009-12:Developed and opened The Art of Video Games exhibition. 2010:“Pheon” ARG. 2014:Moved to Idaho! Visual Arts Director, Idaho Falls Arts Council. Opened ARTitoriumon Broadway
  • 3. SMITHSONIAN AMERICAN ART MUSEUM www.americanart.si.edu | facebook.com/americanart| twitter.com/americanart flickr.com/americanartmuseum| youtube.com/americanartmuseum
  • 4. GHOSTS OF A CHANCE (2008) www.ghostsofachance.com www.museumsandtheweb.com/mw2009/papers/goodlander/ An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ideas or actions.” –Wikipedia
  • 6. 1.Necklace of the Subaltern Betrayer 2.Predictor of Imminent Doom 3.Con Artists’ Replica 4.Diorama of a Travesty 5.Memory Vessel 6.Escape Quilt
  • 8. PHEON (2010) www.ghostsofachance.com www.museumsandtheweb.com/mw2009/papers/goodlander/ The game that failed
  • 9. The Online Game 68 people played Cost per player = $500+ :( Evaluation Reports w/UXR Consulting Facebook Game: Alternate-Reality Games in Casual Gaming Environments tinyurl.com/pheonfacebook In-Museum Game: 21stCentury Skills, Museum Literacy, and Enjoyment in Museums tinyurl.com/pheonmuseum
  • 10. Fail #1: Narrative “[The missions] could have been tied more tightly into the narrative; as it stands, it didn't feel much different from ordinary Facebook postings.” “I didn't understand how or if [the missions] related to the gameplay and the storyline of Terra Tectus.”
  • 11. Fail #2: Facebook “Facebook games tend to have a lot of busywork with little enjoyment or reward, so there needs to be enough information about the game […] to get me into it.” “…I do not like the idea of games/contests/etc. relying on Facebook as it results in exclusion of those of us who don't like Facebook.” “…playing an ARG via Facebook seems rather lame. Kind of takes the punch out of it.” “Facebooksucks.”
  • 12. Fail #3: Marketing “Never heard of or played the game so far. The idea is intriguing…” “I haven't ever heard or played PHEON, but I think it would be interesting to play a game like this…” “I did not know of it, and this type of game seems inaccessible to me. Descriptions of this type of game are often vague, and I don't know how to get involved.” “I'd want to know more about it. I'm still a little fuzzy on what it all means.”
  • 15. Success! 21st Century Skills: Technology literacy Trial and Error Re-reading and re-considering Talking to strangers Inter-generational learning Museum Literacy: Engaging with staff Connecting with art Label reading and terminology Spatial navigation and orientation
  • 21. IDAHO FALLS ARTSCOUNCIL www.idahofallsarts.org | www.facebook.com/idahofallsarts
  • 22. ARTitoriumon Broadway (2014) An interactive art and technology center for kids www.artitoriumonbroadway.org
  • 24. QUESTIONS Do museums (especially art museums) need to include interactive elements in order to remain interesting/relevant? How can games alter our perception of a museum or an artwork? What is the role of social media in museums? Are we pandering to younger audiences by using technology to interpret/engage, or is this necessary for the future of museums? Are bricks-and-mortar museums necessary?
  • 25. THANK YOU! Georgina Goodlander Visual Arts Director, Idaho Falls Arts Council www.countedshadows.com bathlander@gmail.com @bathlander