How The Art of Video Games exhibition completely changed our approach to online outreach.

1. Web and Social Media
at the
Smithsonian American Art Museum
Georgina Goodlander
Deputy Chief, Media and Technology
November, 2013

2. First, some background

3. Smithsonian American Art Museum
The Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. The
Museum celebrates the extraordinary creativity of artists whose works reflect the American experience and global
connections.
americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseum
youtube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com

4. Luce Foundation Center
americanart.si.edu/luce
facebook.com/americanartluce
americanartluce.tumblr.com

5. Interpretive kiosks
americanart.si.edu/luce

6. Ghosts of a Chance
www.ghostsofachance.com
www.museumsandtheweb.com/mw2009/papers/goodlander/
An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by
participants’ ideas or actions.” – Wikipedia
tinyurl.com/goac-explained

7. PHEON
[the game that no-one played]
Evaluation reports:
www.tinyurl.com/pheonfacebook
www.tinyurl.com/pheonmuseum

8. The Art of Video Games
americanart.si.edu/taovg

9. It changed EVERYTHING

10. How we approach development,
when we start talking about an exhibition,
how we talk about it, what we talk about,
& who manages it.

11. So, what are we doing now?
(a sampling)

12. Behind-the-scenes photos
americanart.si.edu/visit/social_media/

13. Behind-the-scenes videos
americanart.si.edu/visit/social_media/

14. Podcasts & interviews with curators and artists
americanart.si.edu/visit/social_media/

15. Digital installations
americanart.si.edu/visit/social_media/

16. Live tweeting
americanart.si.edu/visit/social_media/

17. Wikipedia editathons

18. Hackathons

19. Memes
americanart.si.edu/visit/social_media/

20. & charades

21. Thank you!
Georgina
Goodlander
|
goodlanderg@si.edu
@bathlander
|
countedshadows.com
slideshare.net/georginab