This Presentation covers some statistics for personalisation, Top 5 personalisation tactics for growth and great industry examples

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Personalisation tactics for growth
in 2014
By @GeorgeIoannou
Founder and Head of @digitalandwise

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Should we personalise?
Source:
Socialfish.org

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Do we want to personalise?
Source:
Socialfish.org

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What is stopping us to personalise?
Source:
Monetate.com

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What should we personalise?
Source:
responsys.com

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What should we personalise?
Source:
responsys.com
YOUR
WEBSITE

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Personalisation Tactics
for Growth
THAT DON’T COST THE EARTH

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#1 Personalisation Tactic for Growth
LANGUAGE
• Consider your “tone of
voice”
• Choose copy that implies
a personal conversation
• Choose your moments to
be more / less formal.
Source:
guardian.com

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Example - Innocent

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#2 Personalisation Tactic for Growth
Email Marketing
• Segment your database
• Personalise the subject
line and content
• Implement behavioral
triggers
Source:
kenscio.com

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Example – Macy’s

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#3 Personalisation Tactic for Growth
Social
• Twitter - Monitor
conversations which
contain relevant phrases or
hashtags and start a
conversation.
• Facebook – Targetted &
Personalised advertising.
• Foursquare – Check in
rewards Source:
kenscio.com

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Example – Polar

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#3 Personalisation Tactic for Growth
Google Re-targetting
• Remarketing for the
Display Network
• Remarketing lists for
Search Ads
• Dynamic Remarketing
(Google Merchant Center
Account)
• Remarketing for mobile
apps
Source:
google.com

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Example - Various

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#5 Personalisation Tactic for Growth
Website
• Some Platforms have
personalisation and
segmentation built in.
• Use A/B & MVT platforms
to test and target.
• Create personalised /
targeted landing pages
– Geography
– Keywords
– Referral
Source:
journalism.co.uk

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Example- Vasque

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FURTHER EXAMPLES OF
PERSONALISATION

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Example - Barclays
Source:
Pistonheads.com

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Example - KLM
Source:
KLM

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M&S Virtual Make over
Source:
M&S

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Example - Share a Coke
Source:
TheDrum.com

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Example - Starbucks
Source:
Starbucks

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Thanks for listening! Next…
Follow us @digitalandwise
Read our blogs at www.digitalandwise.com
Email me at george@digitalandwise.com
Even better come over later and say hello.
Thank you for listening
@georgeioannou
http://www.linkedin.com/in/georgeioannou