The concept of Social Media Marketing can be overwhelming but in this presentation George Ross identifies the key elements of the Web 2.0 marketing opportunity has created an Effective Social Media marketing Strategy

1. Strategic Social Media Marketing effective A practical, effective, WEB 2.0 marketing communications program George B. Ross President

2. effective Strategic Social Media Marketing WHY & WHERE TO START ?

3. effective Strategic Social Media Marketing EYEBALLS These 4 sites combine for: 50.5% of the internet’s daily reach. Source:www.alexa.com

4. effective Strategic Social Media Marketing CONTENT ?

6. Ezine web sites

7. DIGG

9. Product instructions

10. Corporate brandingNote: the hyperlinks connect to examples of each category on YouTube

11. effective Strategic Social Media Marketing CONTENT With 2% of all daily internet traffic we can use Flickr to store galleries of our products and by carefully naming our files with key words Our images will appear high on image searches

12. effective Strategic Social Media Marketing CONTENT Video Text Photos

14. problem/solution

15. new products/services

16. Increase website page count

17. Maintain site ‘freshness’

18. Create a following

19. Establish expertise

20. Increase brand equity

24. video links

25. Photo galleries

27. effective Strategic Social Media Marketing All of the pieces but one…

28. Strategic Social Media Marketing effective Forum marketing Primary goal: creation of back links Register with every industry (and related) forum Ensure that your URL is embedded into your signature and every forum entry Be an active participant Secondary goal: blog promotion Tertiary goal: brand positioning

29. effective Strategic Social Media Marketing An effective integrated WEB 2.0 marketing communications plan that leverages platform connectivity Forum marketing