A review of some major social networks, namely, LinkedIn, Pinterest, and SnapChat.

1. L I N K E D I N , P I N T E R E S T, S N A P C H AT
A N D T H E K I T C H E N S I N K
C L A S S 5

2. T O P S O C I A L
N E T W O R K I N G S I T E
I N T H E U S
• YT, FB and the Rest
• But these are huge
number. You are going to
have
• Notice how far down
Twitter has fallen

3. B R E A K D O W N
B Y A G E
• YT and Facebook are
almost universal
• Older Millenials, Gen X
may be a bellwether in
some ways for what’s done
- e.g. IG usage over Twitter
• Theories about younger
millennial and Gen Z
usage of SC/IG vs. YT/FB?

4. G L O B A L P I C T U R E
O F S O C N E T S
• Wait a minute? LinkedIn?
Reddit? Tumblr?
• WhatsApp is huge
internationally
• Each global region has its
preferences
• Find the niche

5. F I N D T H E N I C H E
A L M O S T E V E RY M A J O R I N T E R E S T G R O U P O R P R O F E S S I O N H A S T H E I R O W N S PA C E

6. P I N T E R E S T
• Why it matters? Women represent 81%
of user base
• Men account for only 7% of total pins
on Pinterest
• Two million shopping related pins are
saved every day
• 87% of Pinners have purchased a
product because of Pinterest, 72%
decide to buy offline
• As much about search as anything else
• Tips - 2x3 image with text on image,
then use a short description written
towards search
• Advertising makes a huge difference

7. E X E R C I S E : C R E AT E
A P I N F O R Y O U R PA P E R

8. L I N K E D I N
• Professional network - Attracts more
conservative professional
conversations — Examples, B2G, B2B
(Lawyers), etc.
• Great for employee and recruitment
communications
• Claims 500 million users, 260m
monthly, only 60m are mobile
• Moving heavily towards video
• Posts - Facebook like visual media
posts work, use hashtags.
• Articles, and deep content are also
good feeder tools
• Advertising is kind of meh on LinkedIn

9. E X E R C I S E : C R E AT E A
L I N K E D I N U P D AT E F O R Y O U R PA P E R

10. S N A P C H AT ’ S
N O T D O N E Y E T
• 188 million users and 3 billion updates,
everyday
• Where smartphones reign use visual media
• Geofencing critical for advertising
campaigns
• 78% of U.S. 18-24 year olds are on the
network, 60% of all users
• Recovering from February scandal which
minimized stories, ads. 83% users were
unhappy…
• But, SnapChat benefits by not being a
Facebook company
• Sexting, cyberbullying and harassment
issues on SnapChat

11. E X E R C I S E : D E V E L O P A N I N S I D E R ’ S
P R O M O T I O N A L S N A P F O R Y O U R PA P E R

12. R E D D I T
• Only 6% of U.S. on it BUT…
• 82 billion page views a year, >50%
in the U.S.
• Making it the 8th most popular
site in the world
• 70% male
• 58% 18-29
• Average engagement is 15
minutes
• Highly conversational
• Stuff goes viral on Reddit and
spreads

13. M A K E Y O U R S E L F A R / E D D I T P O S T !

14. R E M I N D E R S -
W H AT W O R K S F O R
E N G A G E M E N T ?
• Talk to them.
Seriously.
4:1 Pareto’s principle
• Highlight them
• Visual media and other forms of
exciting content
• Newsjacking
• Leverage influencers
• Empower them to speak for the
brand or cause

15. R E M I N D E R S : W H AT
T O A N A LY Z E
• Outcomes (e.g. sales and
actions)
• Inbound traffic
• Bounce rates
• Engagement
• Strength of community
• NOT REACH

16. S L A C K E N G A G E M E N T C O N T E S T - TA L K T O M E
T W O W I N N E R S ! ! ! 5 P O I N T S
N E X T T W O W E E K S

17. N O C L A S S N E X T W E E K
S E E Y O U O N 1 0 / 1 5