1.
Profit Central by QuickBooks and Business Coaches
Numbers Talk, 510-558-1999
Profit Central
The Center for
increasing your profits
George Fruehan, GeoFru@usa.net
Numbers Talk, 510-558-1999
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So Many Things to Manage
To Align Our Focus for Today
Bookkeeping – timely posting of transactions
and reconciling of accounts. Get our bills out
and get paid. Pay vendors on approved
invoices.
Controllership – posting of accruals and
adjustments; review of accounts and controls.
Note variance from plan or history.
CFO – Equal partner with senior management
team. Looks at business risk and opportunity.
Business profitability. How?
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2.
Profit Central by QuickBooks and Business Coaches
Numbers Talk, 510-558-1999
The Importance of Gross Margin
Inc. Magazine, Dec 2004, Column by Jay Ebben, Ph.D.
One vital aspect that I often see entrepreneurs overlook
is that of gross margin.
This is an extremely important number for every business
to manage, … it directly impacts risk and return.
Inc. Magazine, Sept 2005, Column by Ted Hurlbut
A client asked me which single metric he should stay
most focused on.
I didn't need to think twice. I recommended that he focus,
like a laser beam, on gross margin.
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Is Focus is more Important than Effort?
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3.
Profit Central by QuickBooks and Business Coaches
Numbers Talk, 510-558-1999
What is Gross Margin? Why Do We Care?
Profit & Loss Report
Revenue 1,000,000 100%
600,000 60%
COGS
Gross Profit 400,000 40% Gross Margin –
on average,
Selling 100,000 across customers
“Overhead” 150,000
Net Profit 150,000 15% on average ,
across customers
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Pareto’s Rule of Customer Sales, …Profits
If 20% of Customers generate 80% of
YOUR Sales, …
Interesting? So What?
What can we say about Customer Profits?
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4.
4 4/15/2009 Increase Profits with Less Effort
by Phil Spratt: www.sprattiart.com
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Keep Your Focus on The Big Picture
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All Customers are NOT Created Equal
Numbers Talk, 510-558-1999
QuickBooks and Business Coaches Profit Central by

5.
Profit Central by QuickBooks and Business Coaches
Numbers Talk, 510-558-1999
ProfitCentral extends your power!
From Awareness, …
to Analysis, …
(wait, wait, wait, wait, )
to Action!
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More Responsive to Customers
Business Owners:
Align Your Offer With Customers' Willingness
To Pay
Get What You Deserve From Your Customers
Business Coaches:
Ideal tool to deliver Extreme Value and generate
recurring fees
You get Free Training when introduced to your
Clients
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6.
Profit Central by QuickBooks and Business Coaches
Numbers Talk, 510-558-1999
Profit Central: awareness to action
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Beta released for user comment
Interfaces with popular accounting
systems:
Eclipse (was Intuit, now Activant),
ACCPAC, QuickBooks
other systems are being added
Beta is now available for user comment
Call to qualify for a trial with your data.
George Fruehan, 510-558-1999, GeoFru@usa.net
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