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How do you design
How do you design
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How do you design

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This book is not finished. We’ve been developing it over the past few years. It began as a manilla folder with copies of different process models. We completed the first “book” version as part of a project undertaken for Elaine Coleman and Sun’s Virtual Center for Innovation. We present this version for educational purposes only. We have obtained no permissions to reproduce any of the models. Copyrights remain with their owners.
If you know of any models which are not featured in this book, please feel free to share them with us.
Everyone designs. The teacher arranging desks for a discussion. The entrepreneur planning a business. The team building a rocket.
Their results differ. So do their goals. So do the scales of their projects and the media they use. Even their actions appear quite different. What’s similar is that they are designing. What’s similar are the processes they follow.
Our processes determine the quality of our products. If we wish to improve our products, we must improve our processes; we must continually redesign not just our products but also the way we design. That’s why we study the design process. To know what we do and how we do it. To understand it and improve it. To become better designers.

This book is not finished. We’ve been developing it over the past few years. It began as a manilla folder with copies of different process models. We completed the first “book” version as part of a project undertaken for Elaine Coleman and Sun’s Virtual Center for Innovation. We present this version for educational purposes only. We have obtained no permissions to reproduce any of the models. Copyrights remain with their owners.
If you know of any models which are not featured in this book, please feel free to share them with us.
Everyone designs. The teacher arranging desks for a discussion. The entrepreneur planning a business. The team building a rocket.
Their results differ. So do their goals. So do the scales of their projects and the media they use. Even their actions appear quite different. What’s similar is that they are designing. What’s similar are the processes they follow.
Our processes determine the quality of our products. If we wish to improve our products, we must improve our processes; we must continually redesign not just our products but also the way we design. That’s why we study the design process. To know what we do and how we do it. To understand it and improve it. To become better designers.

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How do you design

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