What does it mean to be social by design? Why is marketing as we've known it less powerful than before? Can a brand really tell its story, or is it better if it activates experiences that allow others to tell it for them? In this Marketing Learning series deck, Geoff Colon, Group Marketing Manager of Social Media for Bing Ads at Microsoft explains how social by design as a strategy allows companies to be more lean, agile and allow others to tell the story of the brand via content,experiences and immersion. Social by design is being used by many companies but is it the strategic bond that can bring #OneMicrosoft truly to life? Continue the conversation by connecting with Geoff on Twitter http://twitter.com/djgeoffe or following his blog http://futuristlab.tumblr.com

9. Social by design
associates ourselves with
something important to
our target audience. We
reinforce what is important
to our audience as
opposed to talking about
our brand.

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13. 
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16. Ask an Expert / Engineering Connects aka “Dear
Dare”
#PPCChat
IBM Socialcasts

20. *2012: Dan Zarella, Huspot study “What Makes People Share?”

21. Bing Ads: “You Spoke, We Listened”
Xbox One: “Game of Thrones”
OneNote Mac: “Les Miserables”

23. “currency.”

24. American Express Open Forum
Forbes
Eaton

26. A customer needs at least 15 opportunities to experience our brand including endorsements from friends and followers.

32. Click here

33. ideashare@microsoft.com

34. “Why You Won’t Read This Content”
“You Work for the Customer, Not Your Company”
“Big Data Will Shape Social Media Too”
“Why Content is the Ultimate Strategy”
“Is Content the New Currency?”