How do we navigate the new normal? What vertical is your brand? Is it well-defined or do you have the agility to evolve and adapt to stay relevant? We study a lot about the past and focus on the present but should we imagine equally what the future may look like? In this presentation from author Geoffrey Colon, he helps give you insight into where the world is going and how you can be there. Follow Geoffrey on Twitter @djgeoffe, visit geoffreycolon.net or connect with him on LinkedIn. Geoffrey Colon is a communications designer at Microsoft and also a Top 50 Chief Digital Officer Influencer as named by the CDO Club for 2017. Not using Bing Ads? You're missing a 1/3rd of all searches in the United States. Sign up for an account today at http://bingads.microsoft.com

3. Family&Fun
Professional
4 years at Microsoft (longest job I’ve
ever had!)
7 years in agency world
4 years running my own business
(Creative Solutions Marketing Agency)
10 years in the Music Industry
Professional DJ
Interests: diversity in the workplace, women in tech, futurology, social media, brand
strategy, mobile technology, digital media, blogging, international travel, music
production, DJing, reading, soccer (playing and watching), podcasting, fashion, art,
music, politics, philosophy, yoga, cooking, running, boxing, MMA, cycling, Flywheel,
swimming, physical conditioning, volunteering!
Past Roles: landscaping, remote audio production assistant, radio sales, promotions
manager, creative director, website developer, event director, agency entrepreneur,
social strategist, client solutions director, vice president of digital strategy
Personal
Born in Bethlehem, PA
Lehigh University alum
Lived 20 years in Brooklyn, NY
Married to “the” Allison Dunmire
Two daughters: Olive & Matilda
Kirkland, WA resident
Serve on a non-profit board
Bring design thinking to more small businesses
Speak at more events, publish more books
Become a Modern Renaissance Human
Produce more AR content around music to help
those with behavioral disorders

5. Storytelling is used as a bridge for knowledge and
understanding allowing the values of "self" and
"community" to connect and be learned as a whole.
Storytelling allows for community values to be learned
at different times and places for different learners.
Stories are told from the perspective of other people,
animals, or the natural elements of the earth. In this
way, people learn to value their place in the world in
relation to others.

7. If you don’t want to be caught by surprise, you have to recognize that the
future will be different from the past. The future is unfathomable, ambiguous,
and open to every option. One major move by a competitor, or one new
technology, is sometimes all it takes to end an empire. If your current business
is like a carefully tended garden, with neat beds and high walls, that’s not
enough. The next opportunity (or threat) may lie outside those walls, at the
messy intersection of sectors and markets.

9. Multi-
National
Corporations
Mid-Sized Firms
Small, Micro,
One-Person
Operations

12. Having a concierge to run our weekly errands for $99 month.
Hello Alfred.
Ordering a healthy and delicious meal ready-to-eat under 7
minutes delivered at your door the next day. Hungryroot.
Renting and returning designer dresses for special events.
Rent the Runway.
Sending you a box of razor blades every month that won’t
make you cash poor. Dollar Shave Club

19. "Domino's pizza crust to me is like cardboard“
"The sauce tastes like ketchup.“
“Microwave pizza is far superior.”
“Worst excuse for pizza I’ve ever had.”